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To Find A Good Seo Firm Read The Reviews
Total Articles: 22
So you have finally decided to hire an SEO firm to get your small business web site onto the first page of Google searches. That was the easy part. The hard part is how to decide which firm to hire. There are some no-brainers. It’s probably best to hire a local firm where you can have face-to-face meetings rather than a firm whose closest office is 1,000 miles away. But beyond that, how do you know which firm is best?
As with so many different types of businesses, one part of the answer is to read the online reviews. Just as with retailers and other types of businesses, a host of web sites, including Sitejabber, Clutch, Glassdoor, Serchen and many others collect customer reviews on SEO and digital marketing firms. If you are looking to hire a firm to boost your company’s online presence and define its strategy, they are a good place to start.
Clutch, for example, has 16 reviews on the SEO firm 180Fusion, on the basis of which it rates the firm at four out of five stars. The 180 Fusion review is based on categories like scheduling and meeting deadlines; quality and delivering results; cost and staying within budget; and the client’s willingness to refer the firm to others.
Clutch and the other rating sites also provide a wealth of details regarding an SEO firm’s business focus. Is it more focused on SEO or pay-per-click? Is it more of a small business firm or one that deals primarily with companies that have $1 billion or more in annual sales? And what about its industry focus. What is the percentage of the firm’s clients in consumer products vs financial services vs hospitality? The review sites can give you all those details and more.
Your research on these sites should ultimately lead you to an SEO firm that has consistently good reviews, that works consistently with your size company and that has a deep knowledge of your particular industry.
While customer reviews are just one part of the calculus when you are planning to hire an SEO firm, they are an important part. Surveys show more than 60% of B2B companies use third-party sources such as reviews before approaching a businesses. Customer accounts like the 180 Fusion reviews boost a firm’s online presence as well as its ranking by search engines and so are taken very seriously. So before hiring an SEO to overhaul your small business web site, it’s probably best to see what its customers have to say.
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