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The Power Of An Online Presence

By Author: 180 Fusion
Total Articles: 22

Why should you hire a company to improve the online and social image of your company, might you ask? According to USA Today, only around 20 percent of businesses make it to year two. Especially in today's culture where social media is so huge in many people's daily lives, a big part of a businesses' success relies on the quality of your online presence. Keep reading below to find out some of the things you can look for in companies, such as 180 Fusion, to help build up your online footprint
Have You Googled It?

Have you ever been in a conversation and something came up that neither of you knew anything about? A common theme in conversations go like this: "well, have you googled it?" In terms of starting your own business, it's critical to put aside some of the budget to improve your SEO. There are so many agencies that specialize in it. It's a better idea to hire an expert in the area instead of learning as you go all while trying to get the business up and running. The first few months are crucial to building your brand and client base, which is why it's so important to be one of those first few results that come up in a Google search.

Distinctive Look
Whether you are an online business or have a storefront, be sure to have a distinctive look online. From designing a logo that is unique and memorable to creating a distinctive color and design scheme on your website, make sure it draws in your target audience. Conduct focus groups and polls. Ask people you know and trust. Do a competitive analysis. In addition, while you're looking for an agency to help you with logo and website design, make sure they put emphasis on the importance of your online channels being coherent. Be sure your Facebook page and online website all have similar design aspects. That really helps to build your brand.

Easy as A, B, C
As important as investing in prime SEO and having a distinctive design for your business is having a user-friendly online presence. When choosing an agency to help build up your social media and website, such as 180 Fusion, be sure they have experience making websites a pleasant experience for the user. If you want a better chance of making it to year two with your new business, be sure to put emphasis on your social media and online presence.

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