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Things To Keep In Mind While Designing A Therapist Website
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Professionals like psychotherapist, counselors, and art therapists prefer having a website through which the clients get an easy access to the therapists’ website and their contact. It is through the therapist website design that the clients get to know about the various services offered by them.
There are a few points which should be kept in mind while making a website for the therapist. These are as follows.
Logo of the website
The homepage of the website is the most attractive and epicenter of the brand, so it should have a brand logo which the clients can recognize. Generally, logos are put up on the upper left corner of the website or at the top center. The website designer should make sure that the logo is visible on the landing page of the website because this is the page where the clients land when they click the link on the website.
When the clients reach the landing page, it should have a reason to let the clients know that the website has everything they are searching for. Make a very clear and understandable headline which speaks out loud to the potential customers. The headline on the therapist website design should be self-explanatory regarding the services offered and the results achieved.
Well organized website
Nothing irritates the client more than not being able to find the required information about the company. The website should be designed in such a way that only the important and necessary pages or menus are kept on the home page. Rest of the pages should be kept under those important pages or menu dropdown. This can be considered as setting up the desktop of the computer where only the important files are kept and the rest of the files are stored in the drives.
The website should have a photo with which the clients get connected instantly upon reaching the website. It gives a weightage to the website. Adding numerous photos can confuse the clients, so it is better to have a single photo on the website. There can be other photos too, but the landing page should have a single photo.
Strategy of the SEO
This strategy can be made with the help of SEO developers. SEO means Search Engine Optimization. This is a strategy which makes the site visible to the client when they search for a therapist website on the Google. Search engines are the best practices which helps to bring a website rank on the top in the search results, when searched online.
For making the therapist website design interesting and appealing these points should be kept in mind. These would definitely help the therapist firm in getting more customers.
Jason Durnil, MSW is a psychotherapist and software engineer in Eastern Virginia. Jason started his professional career as software engineer teaching himself software development so he could gain positions writing software for the election and shipping industries. Jason later felt the call to become a therapist and received a master’s in social work from the University of North Carolina at Greensboro. While working as a psychotherapist Jason noticed many of his colleagues struggling with the vast amounts of information and technical roadblocks involved in marketing themselves as therapists online. Jason was in unique position to help those colleagues and thus emerged Imagias. A company by therapists for therapists to help solve all of the difficulties in effectively marketing therapists online.
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