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How Do Social Media Affect Recruitment?
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Social Media is a great platform to communicate, share files and promote various things. It has drastically changed the way how businesses were done previously. As technology came in various advancements led to the development of businesses, marketing, education, shopping etc. No area has now been unaffected by the advantages of social media.
Companies and various recruitment agencies look out for suitable candidates for different profiles on various social networking sites. This has brought an ease for both the employer and aspiring candidate. It has made the whole process of recruitment much faster, easier and hassle-free with less paperwork.
Defining Social Recruiting
Social Recruiting, one may call as, is the process of using social media platforms for various recruitment purposes in businesses, companies, and organizations. It is an ongoing process which involves identifying the right candidate for the job profile through their social databases or advertising. This has become helpful for both the parties i.e. the recruiter and the applicant because it does not involve any time-consuming procedures.
The involvement of social media platforms has increased the visibility of various companies among other promotional advertisements and the businesses have gained a lot of growth opportunities as well. This acts as an increase in the requirement of professional workforce and competition among the contemporaries. Social Recruiting requires strategic planning and a strong applicant tracking system to ensure your job requirements meet the right candidate.
What do the statistics say?
Different surveys have been conducted at various intervals of time to know the effects of social media on different sectors. The statistics have helped in studying the reason behind the great success of social media in our lives. The recruitment process too had a great boost in their hiring figures. Everything on the internet is easily accessible now so as the applicant’s database.
Several organizations and business companies have switched to the new methods of recruitment. Since 2011 there has been an increase of 10% in the use of social media platforms for the purpose of finding jobs. Companies, too find it easier to attract people on social media platforms like Facebook, Twitter etc. 73% of the Indian employers and 92% of U.S companies have been able to find a suitable applicant for their job type.
Importance of Social Recruiting
Many HR professionals use the platform of ever-growing social media to balance the growing standards of recruiting highly deserving and hardworking candidates for their companies. Since everyone is on social media nowadays it becomes easy to observe the perfect opportunity and grab it as soon as possible. There are various social tools which help to optimize the data and keep you up –to- date.
Social Recruiting helps to reach a larger amount of audience at a time and acts as a medium of communication between the two. Different recruitment software helps to shortlist the right candidate and makes the procedure easy for the HR. The companies have become proactive in this domain and allow the candidates to apply to their respective websites if they are interested in the profile.
Techniques to be on the top
It is very important to engage a lot of audience in order to get well deserving and serious candidates for your company. The social recruiting processes need to adopt different techniques to be on the top in the market and get attention from the targeted section of the society i.e. the working class. Social Media helps to get more business to the organization and build positive relationships with clients.
These social tools help to increase the visibility of people and revenue. The Twitter Tab helps to know the latest changes from the industry and provide preventive measures for them. Blogging is another such practice popular these days which helps in informing about various problems, methods to counter them and techniques practiced in their business.
Social Media provides a great People Management and Talent Platform wherein the employer and the applicant can communicate and discuss their preferences and skills. The Recruiting Managers play a key role in the process of recruiting any candidate and make sure that they get only the best out of others. Apart from easy recruiting, the companies get various other benefits of using social media as a business tool for their company. Social Recruiting has simplified techniques and process which has led to the traditional method of recruitment practiced in the past.
I am Vipin Nirwal managing digital marketing strategy for the various online brand.
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