123ArticleOnline Logo
Welcome to 123ArticleOnline.com!
ALL >> Art >> View Article

Why Should You Choose Vector Images For Marketing?

By Author: Jayesh Gosai
Total Articles: 5

A picture speaks a thousand words!

It may sound cliché to you but the words still hold true in today’s digital world. In an era where customers are constantly bombarded with advertisements, a stunning picture can cut through the crowd and deliver your message efficiently. As a business, you need to use quality images that speak your brand. If you have got the right visuals, you can win people across different cultures. Today, visuals have become the most important medium for marketing. But, are you confused about the different types of digital images available in the market?

Are Vector Images Ideal for Business Use?

Before picking out the winner, you must understand the meaning of the major types of digital images. It will help you to make an informed decision.

Bitmap images or raster images consist of pixels, with each pixel having its own color. On the other hand, vector graphics are made up of 2D points and paths connecting them. Each path has specific properties such as stroke, color, width, height, thickness, etc. When it comes to choosing an image type for your marketing material, go with vector graphics. Here’s why:

1. Easy to Create

Usually, businesses rely on photographs or hand-drawn sketches for their digital designs. So, they stick to bitmaps. And, it is where they go wrong. You can convert raster images into vectors with tools such as Corel, Adobe Freehand, Adobe Illustrator and so on. Choose to convert your design to vector artwork. They make look complex because of the paths but with the right tool, you can create stunning vector visuals.

2. Easy to Scale

Why vector images are so popular? The biggest benefit of using a vector design is its scalability feature. If you use raster/bitmap images, they cannot be scaled to required size without looking distorted. But, if you are using a vector image, you can use the same design in a plethora of sizes and still enjoy sharp results. For example, you can use the same vector logo on billboards as well as business cards without facing any trouble.

3. Easy to Re-Use

As vector images are made of different points and paths, you do not need to recreate the entire image while editing it. Simply, edit the paths according to your requirement and make changes effortlessly. It means you can re-use the same image with a few changes. For instance, if you are working on a presentation for clients and want to show different options of the same design, a vector image will be easy to edit.

4. Easy to Store

If you are storing a wallpaper design in bitmap, the file size will be very large. It is because the size of a bitmap image is dependent on the number of pixels in it. And, larger the design, more the number of pixels. On the other hand, the size of vector images depends on the complexity of the image. So, do not worry about the storage space of vector images.

Vector Images = Stunning Visuals for Business

When it comes to creating visuals for marketing and branding your business, you need vector images. Raster or bitmap images are useful when you are photographing an object but everywhere else, vector images prove to be beneficial. So, choose vector designs for stunning visuals to create a positive impact on your customers.

Are you looking for a graphic designer to create striking vector designs for your business? Work with the reputed graphic design company and get ready for the most amazing vector designs in your budget. Enjoy custom vector artwork, digital creative designs and digitizing embroidery at best rates.

More About the Author

As a specialist in graphic design, I have helped several businesses with vector designs, custom artwork, logo design, embroidery digitizing and other creative artwork. Join me as I explore the world of design!

Total Views: 74Word Count: 593See All articles From Author

Art Articles

1. How To Find The Right Painter For A Successful Painting Experience!?
Author: Sam Philippe

2. 5 Best Effective Ways To Arrange A Bachelor Party
Author: James Fields

3. Throw A Great Tea Party Following The 8 Basic Steps
Author: James Fields

4. The Small Rectangular Cards Can Bring Luck To Your Business If It Can Pop Out
Author: Alex R Dawson

5. Different Types Of Sewing Machine Accessories
Author: Craft Depot

6. Hurry Up - Amazing Wildlife Art For Sale
Author: Len MondscheinArt

7. Square Prints
Author: recapture

8. 9 Steps To Planning The Perfect Engagement Party
Author: James Fields

9. How To Know Things You Need To Enquire From Your House Painter?
Author: Olivia William

10. Full-color Printing Service Is A Grand Way To Flourish Any Business In The Market
Author: Rene Navas

11. Hire The Most Experienced Chicago Wedding Videography Service To Receive Quality Wedding Videos!
Author: Eric Dean

12. 5 Things That Make You A Professional Photographer
Author: Vicky Mamoria

13. How Smaller Investment On Signage Can Bring Bigger Results
Author: Alex Dawson

14. 4 Styles Of Corporate Portrait Photography Sydney
Author: Newtown Photography

15. Amazon Product Photography Listing Photos Tips
Author: Aarti

Login To Account
Login Email:
Forgot Password?
New User?
Sign Up Newsletter
Email Address: