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Important Seo Tips: What You Need To Know Right Now

By Author: Chris Walker
Total Articles: 27

In the world of search engine optimisation, a lot has changed and continue to change year on year. However, the basic principles remain the same. For instance, targeting keywords for the sole purpose of enhancing organic rankings do not work anymore with search engines, but keywords are still important. However, with so many SEO techniques, it becomes impossible to determine which ones you should stick to and which ones you can ignore safely. Keep reading to know the essential SEO tips that you need right now.
# Discard Anything that Slows Down Your Website

In SEO, page speed is an important factor. In the past, you may have gotten away with a slow-loading website, but in today’s marketplace, it will cost you your customers. A website that loads slowly frustrates the user experiences and discourage people from purchasing your products. In the mind of prospective customers, a slow website is not trustworthy. Any professional SEO consultant will tell you that approximately forty percent of web users abandon a site that takes more than three seconds to load. So, if you want to generate leads and increase revenue, via search engine optimisation, you need to increase the speed of your site by removing non-essential elements, such as deactivating plugins, decluttering your sidebar and putting only essential widgets, and so on.

# Create Relevant and Unique Meta Descriptions

Well-crafted meta descriptions are one of the key SEO tips, which most people neglect. When Google serves up websites to search users, the meta description is the first thing that people see. If you do not want to get in trouble with the search engines, avoid using duplicate meta descriptions. For instance, you cannot have the same description for a page that talks about making sales and a page on email marketing. Ensure that every page of your site has a unique meta description.

# Link to Other Websites

Link building still remains an integral part of search engine optimisation strategy and it is critical to the growth of your online business. By linking to other websites with relevant content, you will be able to send trackable traffic and make your website a more scalable and valuable resource. Make sure to link out to pages that provide terrific value. Also, you must remember that link building is not so much about quantity, as it is about quality. Compared to dozen poor quality links, a few authoritative links will help you to build trust in your niche.

# Make Use of Social Signals

A well-designed SEO strategy will not work well without social media. Even Google has added signals to the ranking algorithm, making social signals an extremely important ranking factor. There are several studies and surveys proving that tweets, likes, social shares and pins impact search engine rankings. So get more social signals through the creation of useful, share-worthy content, add share buttons to your post, mention social media influencers in your post and so on.

# Consistently Craft and Publish High-quality Content

For most B2B and B2C marketers, producing engaging and unique content is a daunting task. However, when it comes to content creation, you must be disciplined. High-quality, fresh content is vital because search engine rankings are affected by it. If you want to attract more visitors to your website and increase conversion rates, you need to heavily invest in the consistent creation of informative, interesting content.

# Optimise Images

A lot of marketers miss out on optimising the images found on the website. Since Google has dedicated an entire search section to image, it will be wise of you to take advantage of that. You can optimise images by using the right keyword in the image name, as well as, the accompanying caption.

By paying attention to the above-mentioned search engine optimisation tips, you will be able to drive more organic traffic, get more leads, create better content and increase your revenue. To find out the right SEO strategy for your website, seek the service of professional SEO consultants.

Resource Box: Nhance Digital is a leading SEO consultant and agency in the UK. With a team of experienced SEO professionals, they offer cost-effective, tailored solutions.

Total Views: 65Word Count: 791See All articles From Author

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