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5 Core Seo Fundamentals That Will Never Change With Algorithm Updates

By Author: Greeny Sweeney
Total Articles: 81

Not one person can say that they are a true master in Warrington SEO. Yes, one could definitely argue his expertise in the field, but not one person can truly master the trade. This is because Google - the primary search engine people rely on - makes 500 to 600 algorithm updates a year. Google carefully makes changes to its algorithm to consistently provide users worthy results.

It’s not impossible to keep track of these Google updates. Most of the time, these changes in the Warrington SEO algorithm are tiny and unnoticeable. However, every once in a while, they roll out big changes that drastically change the framework. This what makes it hard for website owners to maintain their rankings.

While it’s important to be in the loop for each and every algorithm updates. It’s more important to know the fundamentals of Warrington SEO. These core strategies will not change over time and have been proven to work. This will help you rank faster and better no matter what updates come out. Let’s take a closer look at each of these core strategies.

Make Sure You Have Quality Content

Google is a trusted search engine for relevant useful results to its users. This is the reason why they give rewards to websites with quality content and penalize those who don’t.

Now, how can you say that you have a quality and valuable content? The only valid answer is if it provides the reader valuable information. Those of you reading this article right now has interest in the fundamental techniques in SEO. But, what if I’ve written something different here and misled you with the title? In just a matter of seconds, you’ll close this article because it is irrelevant. This is one way search engines measure relevance. If a search engine sees that your page has very low user sessions and a high number of page exit, it will see your content as invaluable. This is also why clickbait articles never rank on a Google results page.

You also have to ensure that you have content with a decent length; around 500 words is good. Make use of headings and subheadings. Your paragraphs should be short and sentence structures should be simple.

Use Keywords Wisely

Keyword is synonymous with SEO. For your page to be found by a search engine, you need to be targeting the correct keywords. You also need to make sure that the keywords are specific to your niche market. Each webpage has a niche and target readers. If you’re a web design company and you start writing about parenting, this will create confusion, and your ranking will suffer.

Keyword placement is also a key in getting a better ranking. If search engines see you spamming your content with keywords, they will penalize you. Keyword proximity should also be taken into consideration.

Build Credibility through Links

The only way for search engines to see your website credibility is if you have a high number of recommendations. But these recommendations should come from trustworthy websites. This technique is called link building. This is the process of getting as many sites to link back to you.

How can you have many people recommend your page? You can start by linking to other people’s pages. Use outbound links on your content. This will help other people find relevant content on your page. This could potentially result in the other page linking back to you too. If you’re a blogger, you can collaborate with other bloggers and create content to link back to each other.

Make Sure Website Visible To Bots

Search engines such as Google uses bots to ‘crawl’ web pages and their content. If a bot can’t crawl your page, then no matter what you do, you won’t rank on the results page. Ensuring that your website is visible is a bit technical. But, it’s the first crucial step in making sure that all your SEO effort will be rewarded.

Ensure Good Site Structure

When you have all these fundamentals figured out but have a bad website structure, you’ll still lose in rankings. The structure is a key element that has never changed over time. Website structure is important as this is what search engines rely on.

This is an on-site effort made by website owners that will have tremendous ranking results. It’s as simple as ensuring that you have proper title tags for your website, which is often overlooked. You need a proper title tag so search engines can easily identify your website and content. You also need to set up meta tags. These are short page descriptions that let people know what your content is about.

These are just 5 of the key elements to make your website rank no matter what update gets released. However, it’s also good to be up-to-date with recent changes. This will ensure that you have complete control over your rankings and maintain your website credibility.

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