123ArticleOnline Logo
Welcome to 123ArticleOnline.com!
ALL >> Business >> View Article

Learn How Smart Accountancy Can Update Your Marketing Strategy

By Author: Lunna Walker
Total Articles: 20

There are a lot of factors that affect the growth of a business. Cash flow and Marketing are two major components that a company needs to be efficient in. Marketing needs resources and they come when we are efficiently able to manage our accounts. Thus, accounting plays a major role in a company’s growth. A smart accountancy software like QuickBooks when hosted on cloud provides an ingenious solution for professionals. QuickBooks Pro Hosting has a huge number of benefits including remote access from anywhere in the world. This significantly helps the new age business persons to gain a competitive edge over their competitors.

Marketing of your products or services gets you new leads, and leads get payments. Some businesses may choose to hire professional firms to plan their marketing strategies, and others might employ people to build their own marketing team. In both cases, marketing and brand building needs finances and other resources. There can be a lot of reasons why marketing strategies may not work. In this era of digitalization, more businesses are moving away from traditional marketing practices and going for methods better suited for the online platform.

Traditional marketing fails

The time of printing flyers and radio or television advertisements for your small business is going obsolete. Consumers don’t store flyers or note down numbers from advertisements. They will search for the services or product they want on the internet. Thus, being active online is crucial. Your marketing strategy should focus on spending your resources to get your company visible on the online platform.

How can your accountant help?

Accountants keep track of your company’s cash flow and finances. All incoming and outgoing of cash, payments, taxes, confidential information are known to your accountant on your business’s financial health. They may have an opinion on your expenditure too. Thus, a healthy relationship between business owner and accountant can be of help.

Most of your annual budget, other than salaries, often goes towards marketing strategies. Your accountant must know if you’re budgeting wisely. If an accountancy firm handles your finances, they can give you an insight on how to manage your finances and strategies more efficiently. The accountancy firm can probably easily tell you if your marketing expenditure is unjustified.

Revision of Marketing Strategy

If your company is not doing well, it does not mean that you should spend more on marketing. It might be time to change your approach or strategies. Your accountant can provide you with some valuable information on how the company could divert some of its marketing budget towards some more modern strategies that can ultimately generate new leads.

Small businesses should take into consideration their online presence and how many people their website is reaching. Today’s digital consumers want high-quality websites and informative content.

Using a smart accounting software like QuickBooks lets you analyze your data and calculate metrics of growth quickly and without much human effort. The software, when hosted on the cloud, provides an amazing opportunity to cash in benefits of cloud platform with features of the smart software. QuickBooks by Intuit is one of the most popular applications among CPAs and accounting professionals.

More About the Author

Lunna Walker is well skilled in all forms of QuickBooks hosting Help and has also written several blogs & articles. He basically writes about QuickBooks cloud, sage hosting and so on.

Total Views: 39Word Count: 518See All articles From Author

Business Articles

1. Be A Security Guard And Live A Life With Dignity While Protecting Commoners
Author: George Hoover

2. Have A Plan
Author: brokerleonardfields.com

3. Our Year Round Services Include Part - Iii
Author: arnoldstreeservice.com

4. Best Smart Security
Author: SecurPoint Security

5. Choosing The Best Security Guard Company In Delhi
Author: Sushma Deshwal

6. Siddhakala Renewable Energy System Pvt. Ltd
Author: SIDDHAKALA RENEWABLE ENERGY SYSTEM PVT. LTD

7. Why You Should Use Professionals To Deal With Your Bed Bug Issues
Author: Steve Stein

8. Bed Bug Exterminators And The Solution To Your Bed Bug Problem
Author: Steve Stein

9. Chief Sand Supplier In Hyderabad
Author: Sand Suppliers

10. What Do Hvac Repair Technicians Do?
Author: emly

11. Professionally Expert Technician Of Air Condition
Author: Honestair Systems

12. Why Live Chat Script Is Necessary
Author: Surabhi Joshi

13. How Does Advertising Use Your Imagination?
Author: MichaelDavidWilson

14. Export Compliance Needs – What People Should Do?
Author: Fred Danny

15. Hair Removal Products & Epilators Review
Author: Smooth Life

Login To Account
Login Email:
Password:
Forgot Password?
New User?
Sign Up Newsletter
Email Address: