123ArticleOnline Logo
Welcome to 123ArticleOnline.com!
ALL >> Web-Design >> View Article

Should You Adopt Long-form Content Marketing Strategy?

By Author: Greeny Sweeney
Total Articles: 27

Why Choose Long-form Content Marketing

Because people have short attention spans, short-form content has become a cornerstone of most content marketing strategies. It is a good place to start, but should you stop there? If you have long-term goals, then you might want to consider other types of content that will appeal to a diverse audience.

Although it’s true that you need to be concise in order to keep your reader’s interest, it has recently been found that the demand for long-form content has increased dramatically as it tends to rank higher in search engine results page (SERP), specifically in Google.

Long-form content is usually rich in information, something that many readers crave for. With short articles, you can focus on your SEO heavily. Sure, you’ll get a lot of traffic, but will you gain returns and conversions? You need to balance your keyword optimization and user engagement. It’s not enough that you bring people to your website; you also need to be able to provide valuable content.

Our team of Warrington SEO specialists highlights the benefits of using long-form content marketing.

Improved user perception

Because long-form content provides more valuable information, it’s easier for you to inspire readers. You position your brand as an authority on the topic you are discussing. You are giving your readers advanced materials that they can actually use. In their perspective, you know what you’re talking about. After all, it’s hard to fake authority when you are able to deeply discuss the topic. As a result, you might find your content getting shared more often than your short-form content.

Better ranking

You can use long-form content in utilizing long-tail keywords appropriately. There are several pieces of evidence that prove that long articles get better rankings on Google. For instance, in a study conducted by SerpIQ, it has been found that the average content length in the top ten results of search queries is 2,000 words. This finding is significant as it shows that Google factors content value in their ranking algorithm.

Repeat traffic

Once a person has read an article, it’s rare for them to read it again, especially if the content is so short that they can probably recall the content without any problem. However, it is different in the case of long-form content. Especially if the article is educational in nature, it has a higher chance of getting repeat traffic. It usually takes time to read long-form content, and those who want to digest what they’ve read will only be too willing to read it again.

Quality Content over Quantity

Warrington SEO puts more emphasis on quality over quantity. We understand that content, no matter how long or short, is valuable as long as it provides useful information.

If you want to figure out whether or not you should start adopting long-form content marketing strategy or stick with your short-form content, feel free to talk to our team of SEO specialists.

Total Views: 65Word Count: 483See All articles From Author

Web Design Articles

1. Web Design Company Bangalore
Author: wondersmind

2. Erp Application Development
Author: wondersmind

3. Ecommerce Website Development In Bangalore
Author: wondersmind

4. What Is The Purpose Of Your Website?
Author: Stuart Moir

5. Planning To Design Your Website Yourself? Read This First!!
Author: Ummesalma

6. Hire A Freelance Web Developer And Designer India For An Attractive Website Development
Author: John Matthew

7. 7 Stunning Benefits Of Using Seo Services
Author: Khalid Majid

8. What Is Directory Submission And How You Can Submit It
Author: Khalid Majid

9. How Seo Is Changing The Landscape Of A Modern-day Business
Author: Khalid Majid

10. Brainwaves - A Creative Logo Designer
Author: brain waves

11. Uber For Grocery | Grocery App Development | Instacart Clone
Author: David Karle

12. Coldfusion Development Company, Coldfusion Web Application Services - Etisbew
Author: Etisbew Technology Group

13. Top Web Development Trends
Author: Assignable

14. Angularjs Advantages & Disadvantages
Author: Aglowid IT Solutions

15. 4 Principles To Make Your Website Design Stand Out
Author: Frisco Web Soluitons

Login To Account
Login Email:
Password:
Forgot Password?
New User?
Sign Up Newsletter
Email Address: