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How Responding To Online Reviews Is Essential As A Social Media Strategy
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You have a solid social media game plan up your sleeves, right? However, the job is half done if you overlook or ignore the very important basics! Online reviews can make your restaurant business a hit or a miss, did you ever think of it? Whether you are answering in yes or no, the job is half done because you need to wake up real time and monitor the performance of your audience in your brand’s Facebook Page, Twitter Handle, Instagram Handle, Pinterest Business Account, LinkedIn Corporate Account and the like.
Do not follow the escape route or sit silent
If you are sure of the cuisines you offer, ranging from the food prep and quality, service quality and more – there is always a way step up and your ever-expanding customer base helps you to know that! So if you have received a few negative reviews from the customers, it might happen, because everyone has the right to say what they disliked, responding is the key! Do not sit silently because acknowledging positive reviews and addressing negative ones help in building your online persona in a friendly, transparent way. So ensure that you include the job of responding to online reviews as a part of your social networking marketing plan!
Let the professionals do their job with flair
When you need to take care of the various departments of your business, you can hire the services of a PR boutique or a marketing firm with loads of experience in their kitty of serving clients belonging to the food and hospitality industry.
Lee Wood has been working in public relations and marketing world for the last 11+ years and also worked with various SME agencies as an independent contractor. You can find his thoughts at online PR agency blog. For further information on getting a food and beverage social media plan, visit this website.
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