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Seo & Website Design: Everything You Need To Know
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Search Engine Optimization and web design should be joined all the time. Developing and designing a website doesn’t rely on the plug-ins and tools that make it beautiful. Making it SEO-friendly should be on your priority list too.
Having knowledge about this topic is essential because it will really change your prospective as a website owner.
Here are more things you need to know about SEO and website design:
1. Site Speed
First things first, you don’t want to make your readers wait for a long time just to see a 100-word article. You need to make sure that your readers will get what they want in seconds.
Nobody wants to stare at their screen and be disappointed on what they’ll get. Uninstall plug-ins and tools that are not really necessary for your website’s functionality. Having too much plug-ins will not only eat a lot of disk space but will also interfere with your site’s loading speed.
A website needs to load everything before it shows the page, so having just enough tools in your site will make your website faster.
2. Domain and Hosting
Choose a hosting company that will give you 99% uptime.
Also, I really recommend having a customized website for managing your site because it really gives you the versatility to manage your it from SEO to every part of it. These types of sites are easiy to navigate for business owners and entrepreneurs.
Purchase the domain name that has your target keyword. It will not only help your SEO but readers will know your ability and services just by looking at your domain name.
Be cautious on picking hostings that have a very cheap pricing. Some of them don’t have 99% uptime just like other authority hostings like BlueHost, Flywheel, Hostgator, etc.
This works on every page of your blog, most probably in your blog section. Linking old articles to your latest one will help both posts to rank because Google will notice that your articles are credible to be seen by more people.
So just by linking post to another post, you’re helping out your website big time. You can use WordPress plug-ins that inserts related post widgets automatically on every blog post you have. In this way, your SEO game will never fail.
4. Have a blog
Backlinking will not work unless you have a blog. Publish weekly blog posts with the target keywords of your business website. This will be a big help on driving leads to your services with a high chance of converting them into sales.
People will read your blog posts and share them on their social media handles which means that more eyes can see your website.
Also, you can put target keywords on your blog posts. Unlike stuffing keywords in your pages, Google will not question your website when keywords are scattered in your blog posts.
5. Mobile Optimization
People don’t just use phone to text and call contacts. Smartphones are also used to browse sites online so you better make sure to make that your website is mobile optimized so mobile phone users can also access your website.
A study says that most people buy products and/or services through their phone. Ask your web designer to make your site mobile optimized or you can do it by yourself, there are a lot of tutorials online.
6. Watch out for Google Updates
Follow Google on Twitter and other handles because they share their updates, newest algorithms, etc. in there. Be updated so that you’ll know what to do when something happens on Google’s ranking system.
But don’t forget to publish content not for Google but for the people. Stuffing keywords on your posts will not help you rank higher but it will pull it down under. Write posts that are conversational so people can relate to what your’re talking about.
7. YouTube and the future of Video Marketing
People especially teens today are lazy. They don’t want to read a thousand words just to learn a thing. So as a website owner, you should give them what they want.
Aside from creating blog posts, film a video wherein you talk about the topic you have in your blog post. In this way, both type of content seekers will benefit from your site.
You can upload your content on YouTube then embed it to your blog post.
8. User-friendly website
Even though there a lot of things you can do to your site. Don’t forget that you create content for the people. Make sure that your site is navigational.
Don’t complicate design so that potential clients and customers will use your website and come back again with ease. We all don’t want a cluttered website where you’ll waste 5 minutes of your life just to find the Contact Page.
There are a lot more things that you should learn about SEO and web design. You can experiment on creating your site but you can always rely to experts that will make your visions a reality.
Gossip Web Design is a web design company in Australia that helps business owners and entrepreneurs build their dream website. They have the cheapest web design in Melbourne and in Sydney so you shouldn’t worry about unachievable rates by other web design companies.
Feel free to contact Gossip Web Design for your free web design consultation today!
Patrick Veszpremi has joined gossip as a marketing advisor for the sports and medical industry. After spending time at the highest level playing AFL his knowledge is vast. When he doesn’t have a footy in his hands you will find him working with in the marketing sector at Gossip.
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