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Mutual Fund Software For Mfds & Ifa

By Author: Arun
Total Articles: 15

According to the SEBI data of March 2013, the total ARN registered with AMFI was 52,000, among them 48,ooo were IFAs, only 18% MFDs of total ARN holders were active at that time, and if we believe in the rapid growth of mutual fund advisor in Mutual fund market then the data must be double or triple right now, it sure is makes the competition very high, and in this high competition, it becomes necessary for the MFDs and IFA to use the high-tech Mutual Fund Software, which is useful and beneficial for their advisory business.

Advisors can support their clients anytime, anywhere. You can respond to any queries, give real time portfolio details, suggest and have control over their business 24*7. With the help of technology, you can save time from hectic after-sales services and can invest to focus their business. It helps you to maintain contact lists of your clients, schedule appointments and send regular communications, both general and specific to a certain set of customers on a regular
basis. Adviser notify customers regarding their mutual fund transactions, including allotment of units, status of redemption requests, upcoming SIP auto-debits, month end portfolio values (even daily if you want) etc, either via email or text messaging or both. Use technology to raise problem tickets for customer service issues and notify them when the issue is resolved. You can use tools, to send monthly, quarterly or annual account statements to customers. You can send automated greetings to customers on important events like, their birthdays, wedding anniversaries, Independence day, religious events etc. If you apply your mind and work with a good technology vendor, then you can easily build your strong network in business.
Having a good technological solutions will not only enable you to provide better customer service, but also engage with a bigger spectrum of your customer base on a more regular basis than you are doing right now. Right technology improves customer experience, advisor productivity and most importantly, revenue potential.

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