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Digital Marketing To Transform The Real Estate Sector
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Over the last few years, digital marketing has played a key role in the advertising and branding of an organization. Apart from uplifting the brand image, going digital also helps in reaching the target audience which, in turn, aids in generating leads and promoting sales.
One such industry that has tried, tested and achieved significant business growth with digital marketing is Real Estate and there is more to come in 2018. The last decade has witnessed a lot of real estate activity in the online space. A lot of property buyers and sellers do vigorous research online before they ultimately make the purchase or sell the property offline. Hence, making sure you have a strong online presence is of utmost importance to make your brand name stand out in the real estate industry.
So, what makes digital marketing for real estate such a vital tool for developers and home seekers alike and how is it going to progress going forward?
A couple of decades ago, properties were considered a luxury investment. Only the richest of rich could afford the exorbitant prices stamped on the various housing projects. Even the process of purchasing a property was a long and tedious one. Home seekers had to collect and sign an endless flow of documents while also searching for a broker who could strike them a good deal for the desired property.
The Internet of Things has drastically changed the way buyers make purchase decisions. Simple online searches take buyers to their desired property while documentation has become quick and paperless. Access to a multitude of properties has opened the doors for buyers with any financial background to have no hesitation while going for a purchase.
Brokers haven’t lost their place entirely; they have been able to tap into the power of the digital space and give home seekers a more refined and transparent property searching option. The increase in Consumer Mobile Traffic has prompted brokers to bank on App Marketing.
While a complete shift from traditional marketing to digital marketing for real estate is not going to happen anytime soon, real estate developers have notably increased their digital marketing budget over the past year.
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