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How To Select The Right Digital Marketing Institute?

By Author: Aditi Singh
Total Articles: 2

Do you know that the total number of digital marketing institute in India is increasing 2x every year? Which means every year 50K+ students are getting a certified Digital Marketing Course.

But did you know that out of those 50k+ Digital Marketing certified students/professionals only 25% of them know the actual core of digital marketing?

Let’s dig in.

Digital marketing is in the trend, you must have got the hype by now. According to LinkedIn, Digital Marketing is one of the hottest skill of 2017-18.

Every company and industry is looking for digital marketing experts. They need professionals who can expand their reach locally/globally and make a good ROI of it.

But do you really think that just a certified Digital marketing program/course can make a person eligible for such role?

I guess not.

There is no doubt in saying that India is one of the leading countries having the highest number of digital marketing expertise. Their demand in the job market is booming with awesome job offers and handsome salary packages especially in the field of Marketing & Advertising, Media groups, E-commerce, & Business sector. But these offers and salaries are not available for all, are they?

So being a rookie what should you be doing if you want to pursue your career in Digital Marketing to gain the maximum of it?

Isn’t it time for you to start preparing yourself for this trending job?

If you’re planning to start your career in Digital Marketing the first and foremost step is to learn about digital marketing.

How do you that?

The basic steps:

How to search for the right Digital marketing institute?

As I mentioned earlier digital marketing institutes are increasing yearly, so when we have so many options with us we tend to overwhelm with choices.

So here’s what you can do:

a. List out your 5 favorite Digital Marketing institutes nearby your locality.

b. Explore every page of their website. [Page by page]

c. Read their content: Content is the greatest source of digital marketing. If they are delivering unique & informative content that means they are investing time to create a great content marketing strategy. They are well aware of digital trends and updates and it’s a key opportunity for you to learn these trends from their trainers. But, make sure to check are they regular on content creation?

d.. Read about their trainers: Make sure you know about the trainers before approaching any institute. Trainers are your key to success. They know the market, they know the trend, and they will be the best helping hand for you to success.

You can browse them on LinkedIn or Quora. A true online marketer will always mark their presence on the internet. If the trainer has a good number of followers and h/she is quite active on the internet then you can look forward to that institute and spend your productive time with them.

e. Is the institute famous on internet?: Digital Marketing is all about presenting a brand on internet. If the institute has succeeded in showing what they are and what they are capable of, then they are the true digital marketing hustler. Learning with them would be a blessing to you for your career.

f. Types of Certification: Of course, every institute will provide certificates but note down to get the Google certification by the end of the course. If an institute provides Google certification they will make sure you learn the fundamentals of Google Analytics and Google Ad words which are the most needed skill for any digital marketer.

These are some of the must look factors before choosing the right Digital Marketing Institute.

Some other important factors which you should not miss are:

1. How much time will they invest in your training?

2. Do they provide hands-on training? [Theory has nothing to do with digital marketing. It’s always practical and will always be]

3. Compare the fee structure with others.

4. Compare their modules.

5. Course reviews from past students.

6. Google reviews.

7. Are they listed in Google Business?

8. Are they ranking high compared to other competitors?

9. What is the past achievements of the institute.

If you think the institute you are looking is the fulfilling majority of these queries. I would like to get yourself trained and join the hand to make the internet the biggest marketing platform than ever before!


This article gives you a guideline to look out for and to help you with decision-making process before approaching any digital marketing institute. You can take inputs from here and make your own criteria and pick the best institute that you think fits exactly according to your criteria.

Let’s get started.

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