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Web Design Process

By Author: Triple W Media
Total Articles: 1

Providing Full-Fledged Digital Solutions To Generate More Online Leads, Engagements, Calls & Conversions

We develop and engineer customised and responsive websites that are built to perform whether it is B2B or B2C. Read on to get an understanding of our process.

Discovery & Strategy Phase
A professional web design project commences with a discovery and strategy stage. The design team which comprises account managers, technical managers, web designers and web strategies will study and analyse the value differentiation, project objectives, and market competition after collecting suggestions from clients and business stakeholders. The end result is a documented timeline, comprehensive project plan and a well-conceived web strategy.

UX Planning & Information Architecture
After identifying the target audience and web strategy in the discovery phase, the project advances to the User Experience (UX) and Information Architecture (IA) phases, where the skeletal framework of the website such as functionalities, features, layout, user path flows and specification is wireframed and set up. This stage is known as the blueprint phase.

Creative Design Mockups
The following phase is where our web designers showcase their talents and skills. Keeping up-to-date with industry trends and styles, our designers will design a website around your specific needs that suit the blueprint and wireframes given to them by the UX & IA team. We will also plan out the overall message and experience for the users, providing clients with a design storyboard highlighting the choice of fonts, sizes and colours to be used when developing the website.

Responsive Web Design
We constantly keep abreast of industry design trends and promise to deliver modern, responsive sites that will last for years. Responsive web design makes the webpage accessible across all devices and platforms from desktop to tablet to mobile. Front-end coding is done in HTML5 and we will also incorporate a Content Management System (CMS) to allow clients to update their websites easily and in real-time.

Quality Assurance & Testing
Website quality assurance testing is one of the most important steps in creating a high quality responsive website. This process ensures that pages load fast and properly on multiple devices. Furthermore, security measures are also implemented and the site is also tested for Search Engine Optimisation (SEO) efficiency.

Launch, Analysis & Optimisation
Following exhaustive testing to ensure quality assurance of the new site, a system administrator will proceed to take the website live and another test is conducted to make sure the website is functioning correctly as it was designed., During the initial launch period, a team will analyse user behaviours on the website and study how to boost performance in order to increase conversion rates and time on site as well as encourage repeat visits.

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