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Digital Marketing Trend In 2018
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Digital marketing has gained a lot of popularity in 2017 with large and medium-sized businesses creating their online presence and promoting their services and products through numerous social media channels and sites.But what do we expect in the year 2018? While some marketers believe the internet space is going to expand further with more companies entering the digital world, others say there will be a complete makeover of how users and search engine giants give preference to the huge amount of data available on the internet.
In a world where over a 170 million people use social media on a regular basis, every working professional is expected to be familiar with at least the core tenets of Digital Marketing.
In simple terms, Digital Marketing is the promoting of products over the internet or any form of electronic media. According to the Digital Marketing Institute, "Digital Marketing is the use of digital channels to promote or market products and services to targeted consumers and businesses."
The digital market is in a constant state of flux. A digital marketing professional must find ways to keep up with this change. They need to be able to keep an eye out for emerging trends and the development of newer and smarter Search Engine Algorithms. After all, nobody can afford to get left behind in this race.Your marketing goals need to be tied into your business goals.Specific and measurable are probably the two most important parts of a goal. It must be specific. Vague goals are not going to work.Goals must also be measurable. Otherwise, you have no way of knowing whether or not you are achieving them.
There were plenty of discussions on digital marketing transformation in 2017. This isn’t just a shift to digital marketing that we’re in the midst of. It’s a total overhaul of how marketing is done – the technology used, the insights gained, the skill sets required. We’re not just engaging with consumers digitally. We’re operating digitally.
Top Digital Marketing Trends:
Social Media Marketing
When new technology is released or a new format is discovered, customers demand it, and we’re often forced to start producing before we understand what we’re making.
To stay fresh and competitive, we have to anticipate the coming trends and have the right types of content ready before our customers find it somewhere else. In 2018, you should make sure you’re capitalizing on these trends.
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