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Optimising Keywords With Seo Training Institute In Mumbai
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What are keywords?
In search engine optimisation keywords play an essential role for bringing the ranking up on search engines. These keywords are formulated based on the sector of your industry for example if you type “food” on Google search engines there would be many suggestions that would automatically get populated related to food like “food delivery”, “food recipes”, “food near me”.
These are search terms which are widely used by public. You can learn about them from SEO training institute in Mumbai. You can get to know the search volumes and use those keywords in your content such as blogs, articles, classifieds and website. This can be comprehended from Google analytics which would be covered under the curriculum of SEO training institute in Mumbai.
Understanding keyword density with SEO training institute in Mumbai
Keyword density is the percentage of keywords used in a piece of writing divided by the total number of words. For example if you have written a content of 100 words and have input 10 times the same keyword the density for the keyword would be 10%. The reason for using these keywords is it helps search bots determine the value of your content and then rank it accordingly on the search engine.
However today algorithms are much more intelligent and can mark you negatively for using keywords excessively. The ideal keyword density is between 1-3% although you can use variations of the keyword for example if your keyword is “search engine optimisation” then you can also variation such as “search engine ranking”.
You can also optimise the keyword by using it in title and in subheading of the written piece. Try to make the content more useful rather than stuffing it with keywords as it would be penalised through Google thus making your website rank lower and giving you a lower visibility. Search engines today focus on how good user experience are you providing your customers which can be ascertained through using quality content.
You can also use videos and slides to make the website more creative and attractive. This would make the content easily readable by the customers who visit your website. Thus you should ensure that keywords look natural and not forced on the content pages, you can bold or italicize the keyword to put more emphasis and check the keyword density of every written piece before making it live or linking it back to your website through external submissions.
The author owns a digital marketing agency and helps people promote their business online in the best ways. Also, the author loves writing and spreading knowledge about SEO training institute in Mumbai.
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