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To optimize your landing page is probably the most important element of your marketing campaign. You can get tons of traffic to your website via various marketing efforts but it will never be of any use if your visitors don’t convert. Hence, it is no wonder that landing pages attract a lot of attention from marketers. Even after this, it is surprising to know that about 75% of businesses have issues in finding the right expertise to optimize their landing pages, with only 22% of the businesses being satisfied with their conversion rates.
Hence, let’s cut the noise and get down to the best landing page solutions that will help you beat your competition:
1. Design a Clean Template
Having a crystal-clear template is one of the best and basic ways to optimize your landing page. The easier you make it for the website visitor to decode who you are and what you offer, the faster they will convert. Here are the main pointers that you need to take care of while deciding the landing page template:
Easy to Navigate: Having too much content on your landing page inherently turns off the interest of the visitor and makes him/her feel confused.
Scannable: Make the page scannable instead of just ranting about your business or products. This makes it easier for visitors to find relevant information.
Images: Images speak a thousand words. If done right, they can land you a number of leads and optimize your landing pages
Colour Scheme: Contrasting colours are more appealing to the eye and draw more attention than conflicting color schemes. Keep this in mind while designing your page.
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