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5 Latest Content Marketing Trends You Need To Watch Out For
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Content is King and this holds true when it comes to achieving success using SEO or digital marketing strategies. Marketers or content writers thus need to keep a tab on the changing content marketing trends to stay ahead of their competition.
Presenting the top content marketing trends to watch out for in 2018:
Focus on original and addictive content
It might shock you over these statistical facts and figures. Apple Inc. is investing close to $1 billion over original content. Google might purchase high-end addictive content from digital media as well as branded companies. Facebook is spending a significant portion of its budget towards procuring original content. What does this particular trend reveal to you as audiences?
If you enrich your site with original and addictive content, your site can simply become a rage across the virtual world. You can embed live video or audio podcasts in sync with what you really are trying to convey, among your web audiences. This can lend a more realistic feel to your content.
To help you gain monopoly in the content marketing field
Acquisition of nail-clinching content is now becoming a major trend. You can acquire latest brands via publishing companies. This way, you can become a market leader in B2B or B2C business models.
Spy on the latest content marketing studios
Quite a lot of reputed firms are now focusing on building realistic content studios. Content is the life-line of any virtual business entity. Building studios make sure content marketing is more than just an on-going process. These centres convert marketing as a profit-generating centre, of course. This would be the next iteration of content marketing. Dozens of companies will start purchasing brands and monetize them in a number of ways. This way, the marketing department becomes a self-sustaining entity. Content marketing strategies can be procured via an experienced Content strategy consultant.
Content marketing budget allocation
Getting proficient at a host of content marketing strategies seems to be the number 1 goal for Asian marketers. The same goes true for US digital companies, as well. There was this large tech-based consumer group which has doubled its budget allocation over content creation and promotion of the same.
This particular trend has its own share of de-merits, as well. Most of these brands just treat content marketing as a fancy variant of advertising. The quality and effectiveness of the marketing strategy need to be gauged before making any kind of lump-sum investment. Merely creating 6-month video series or native advertising campaigns, alone do not help. The value-added message has to be cascaded via both the powerful mediums of communication. Truly classic content needs to be unique and differentiated. It should stand the paucity of time. This is exactly the way, media companies treat content.
Turf wars are on
With the latest hoopla-hoop on content marketing gizmos, a health-care company invested a huge sum of money towards hosting a series of content marketing strategies. It was able to create a brand name among its audiences, within the shortest possible time.
But something else happened. Series of overlapping issues led to a turf war with a disjointed strategy. PR and communications department recruited a different set of team members to have things designated. But these people were not connected to the firm’s official content studio. Social media overlapped too. It looked as though everyone or no one was in real charge of the content marketing strategy. As it is rightly said, ‘Too many cooks spoil the broth’.
Hemant Jadhav is an author and a consultant on Digital Marketing and Social Selling for global organizations. Specializing in SEO, he is working as Online Marketing Manager of an Online Branding agency since 2011. He is known to be amongst the best Global Digital Marketing Strategists, apart from being an excellent SEO consultant and Digital Influencer in Content Marketing.
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