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What Are Corner Stone Articles And Why Make Them Part Of Your Content Marketing?
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Cornerstone articles must be part of your content marketing and SEO. These articles should be the one that ranks high on the search engines. They should generally be articles that are explanatory and contain the themes of the other articles on your website or blog.
Highlighted below are ways to help you choose your best cornerstone articles. We shall also discuss the best way to optimize them for higher ranking.
Let us, therefore, dive right into it:
Use Keyword Intensive Posts in Your Content Writing
To come up with cornerstone quality article, you need to do thorough keyword research, write long fact-filled and authoritative content. However, if you have written several posts, then you can convert them to amazing cornerstone articles.
Keywords play a significant role in the ranking of your articles on search engines. It is therefore important to ensure that your articles are filled with keywords that people use to search for information on the internet.
Choose the Best Post
You may have several posts that you have written on a certain topic, go through them, and check the ones that are optimized. Select the one that you feel is the best of them all and use it as the cornerstone article.
After identifying your cornerstone article, it is time to make your content writing, even more, SEO friendly. You can do this by rewriting it and updating the information contained therein. With regular updates and constant expansion, the article will eventually carry relevant information that it will be difficult to be missed by the search engines.
Make It As Readable As Possible
Due to its considerable length, strive to make it reader-friendly. The secret is to make it as easy to read as possible. Make sure to use shorter precise paragraphs, give your topics sub-headings, and make it easily navigable.
Piggy-Back Other Articles with Similar Content to Your Cornerstone Article
To help your site attract more traffic, make sure other articles that are similar to the cornerstone article are also optimized for search engines. You can do this by making sure that they also contain the keyword that is in the cornerstone header in their headers. For example, if your cornerstones keyword is cars, then other articles should be titled as “the most comfortable cars,” ”cars that are fuel efficient,” ”car models with the best resale value,” and so on. In essence, other articles should piggy-back on your main cornerstone article.
Link Your Articles to the Lead Article
Another effective strategy for full service digital marketing is to link other articles to your main article. In this way, Google realizes that the cornerstone article is the most important and this prevents your posts from competing against themselves.
The author is an experienced content marketing professional who runs a full service digital marketing agency. In his free time, he writes tips on how to do better content writing for both SEO and social media purposes. For more details, visit https://socialmediarise.com
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