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Why Car Dealerships Put Decals On Vehicles
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The automobile industry is extremely competitive, which is why dealers take every possible opportunity to gain an advantage over the competition. One of the most common ways for a sales operation to do this is through the use of auto dealership decals placed on the back of every new or used car. If you’ve ever wondered why so many businesses use this tactic, here are three reasons why they make sense for dealerships.
If you’ve ever been stuck in bumper-to-bumper traffic on the highway, you’ve likely been subjected to a barrage of advertisements from colorful billboards to license plate frames. While it can be easy to tune out some of the roadside distractions, you’re always supposed to keep your eyes on the car in front of you, which is why dealer decals are so effective. While they might not be as dynamic as radio or television commercials, they help build a brand presence among drivers, who are the very people who are likely to buy one of a dealership’s products in the future.
Customers Rarely Mind Them
Since auto dealership decals have become so ubiquitous over the years, customers rarely blink an eye when they see one on the back of their new vehicles. Many dealers choose to create stylish logos that almost blend into the car’s design as if they belong there. While it’s easy to remove a decal at the request of the buyer, it’s rare for anyone to even ask for this service.
Less Expensive Than Other Marketing Techniques
While radio, television and websites are great marketing platforms, there are few that compare with old-fashioned word of mouth. A typical advertising campaign at a local media outlet could cost your company thousands of dollars, but you can afford a simple decal with the change in your pocket. When you combine a decal’s lasting duration with the extremely affordable price point, it’s no wonder why most dealerships take advantage of this easy technique.
Brand Your Entire Vehicle Inventory
Now you know why Auto dealership decals are so common, you might be more understanding when you find one on the back of your next car or truck. If your local dealer needs to spend extra money on marketing, you’ll see the effect in the form of higher prices, so why not help keep costs down? With so many stickers gracing the trunks and bumpers of vehicles on the road, they’ve almost become a standard feature on every new or used automobile.
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