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6 Simple Steps For A Successful Brand Building Process.
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Brand building is an integral aspect of personal and business development. It not only increases the voice and consumer awareness of a brand, but it also gives it an identity and worth. Many people think that brand building is all about communicating and exposing your brand. That is just one side of it. The best way we can define it is that it is a process of creating value to consumers. It encompasses all things that consumers know, feel, and experience about your business in its entirety. Brand building is definitely a process. However, the ongoing effort will result in establishing long-term relationships with your customers. This can mean an increase in sales, more projects, word-of-mouth referrals, and advocacy for your products or services.
1) Determining your brand’s target audience
The foundation for building your brand is to determine the targeted audience that you’ll be focusing on. When brand building, keep in mind who exactly you are trying to reach. You’ll tailor your mission and message to meet their specific needs. Often times, you will be segmenting your audience by age, location, demographics, and learning their similarities and differences. This is helpful to know in order to target certain aspects of your audience’s attention. Learn what appeals to them to adapt your content and marketing efforts to match their interests.
2) Define your Brand mission statement.
A brand mission is the essence of a business’ goals and the philosophy underlying them. The mission statement basically defines a purpose for existing. It will inform every other aspect of your brand building.
We all know the Nike tagline: Just Do It. But do you know their mission statement?
Nike’s mission is: “To bring inspiration and innovation to every athlete in the world“. You can see the Nike mission everywhere. They focus on all types of athletes using Nike products to be their best self.
3) Research your competitor’s brands.
You should never imitate exactly what the big brands are doing in your industry. But, you should be aware of what they do well (or where they fail). When brand building, the goal is to differentiate from the competition. Convince a customer to purchase from you over them. Research your main competitors or benchmarks. Study how they have effectively and ineffectively built their brand.
4) Creating your Brand logo & tagline.
The most basic of brand building, is the creation of your company logo and tagline. This graphic will appear on everything that relates to your small business. It will become your calling card, and the visual recognition of your promise. Be willing to invest the time and money to create something exceptional. You’ll be putting the logo on everything, to reinforce visual identity of your brand. Hire a professional designer or creative agency with branding and identity design experience, to help you build your brand.
5) Integrate your brand into every aspect of your business.
Your brand should be visible and reflected in everything that your customer sees. If a client walks into your office, your brand should be on display both in the environment and with personal interactions. Anything tangible–from business cards, to advertisements, to packaging–needs the stamp of your logo. When you design your website: incorporate your voice, message, and personality into content. Profile pages for social media networks should be branded visually, and with your chosen voice for engagement.
6) Be your Brand’s biggest advocate
Once you have built a brand that works for your small business, you and your employees are the best advocates to market your brand. No one knows your brand better than you, so it’s up to you to spread the word. When hiring employees, ensure that they are a culture fit–aligning with the mission, vision, and values of your brand. Encourage employees to establish a personal brand that aligns with your company’s, further strengthening reach. Give your loyal customers a voice. Encourage them to post reviews, or share your content.
With the hope that you liked the article we look forward to your response on our official website of www.eyecatchers.co. Eyecatchers is a Branding, Creative and Digital Agency. To stay up to date with us, follow us on Facebook- https://www.facebook.com/eyecatchers2, Google+ - https://plus.google.com/u/0/+Eyecatchersadvertisingagencythane, and Twitter- https://twitter.com/Eyecatchers555.
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