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On-page Seo Demystified

By Author: Sarah Albert
Total Articles: 9

Every business having an online presence knows the importance of SEO services. The demand for SEO expert services in India has been increasing steadily. There are professionals and companies trying to crack the code when it comes to SEO. As a client, one often fails to understand the entire gamut of services that SEO entails. Here is a guide for the uninitiated.

Broadly speaking, SEO strives to achieve on-page and off-page optimization efficiency. The various tasks of on-page optimization are discussed in the ensuing section

•Website Analysis

The starting point for any effective SEO is to have an attractive, relevant and easily navigable website.

•Keyword Research

Experienced SEO professions lay a lot of stress on identifying and creating the right set of keywords. SEO professionals also use keywords in the URL.

•Meta-tags creation

Creation of content relevant meta-tags, which feature in HTML code of a Web page, is important as they tell the search engines what is contained on the page.

•Anchor tags, H1, and H2 optimization

Anchor tags, H1, and H2 tags have various attributes that need to be optimized. Anchor tags point towards a particular position on a page. The H1 tag contains targeted keywords, while H2 tag, a subheading, contains similar keywords.

•SEO Copywriting

On page optimization also entails content optimization through appropriate keyword density and keyword proximity. Copywriters strive to create compelling content that has the potency to be shared and liked by Internet surfers.

•Sitemap.xml creation

Sitemap .xml creation enables search engines to crawl the website easily. It also assists in seamless navigation for users.

•Webmaster tool verification

At this juncture, the ownership of the website is authenticated by Google. Thereafter the search engine provides access to private Google Search data.

•Analytics Code addition

Analytics enable owners to learn how users interact with the website. This data is used to make improvements and further enhance optimization.


The experts' Search Engine Optimization India perform varied tasks which may appear esoteric to the novice. However, the complexity of the tasks should be no deterrent. Expert help is available. We at Soft Solutions are a leading SEO Services Company India. Avail of our customized SEO packages in India and take your website to the position it deserves.

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