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How Ai, Vr, Big Data Impacts Digital Marketing? What's Next In 2018?

By Author: Jessica Barnes
Total Articles: 5

The real image of future Augmented Reality is how it helps us to get various content and services which are already in practice with a better and enhanced experience.

The rate at which changes in the technology ecosystem are taking place is terrifying and is now highly dynamic. Digital Transformation is a fizzle across the businesses, and everyone is talking about it and wants to embrace it and be future ready. Artificial Intelligence, Virtual Reality, Augmented Reality, Internet of Things all leads to a change in the manner data is being recognized and therefore it has a lot of impact on the marketing sector.

These changes are exponentially breaking path on the course we watch for digital and how our communications are going to get molded in future offering an exceptional access to knowledge, and innovative tools.

This technology will not ever last to be limited to the big brands but will become necessary, available and economical to all. It will head to become a standard for all the web marketers on how they watch their sales funnel.

Progressively, the alliance of Virtual Reality’s immersive technology and Artificial Intelligence’s predictive analytics will boost the bar for user experience. Marketing allies will have to be flexible, willing to explore and try new things and agile with an enhanced focus on data accumulation.

Very soon there will be a single interface between us and our digitally connected world. It is the following advanced step for the equivalents of Siri, Alexa: an intelligent assistant able to travel with us everywhere we go, across all the devices that we use, to support us in almost all the aspect of our lives.

Already we have seen how IBM Watson is fueling new products and building informed marketing campaigns, which they call it as the beginning of a cognitive era. Here, Artificial Intelligence systems fall deep into data, examine deeper into customer insights from those disordered data such as campaign data, social mentions, video, blogs etc.

Marketers are also embracing the application of big data and algorithms. The common use of Artificial Intelligence is to make sense of these various datasets to reach a useful information or insight.

AI is frequently being used for Content Development, messengers, bots, sales forecasting, image recognition, language recognition, media planning, client segmentation, ad targeting etc. making us believe more that there is nothing which AI fails to execute.

Another popular emerging technology, Virtual Reality has massively captured attention for pretty some time and has been in recognition in the viewpoint of both marketing industry as well as the buyer. It attained popularity in 2016 with leading brands like Facebook Oculus, HTC, and other players releasing their discoveries in the space in the design of headsets.

It is supposed that a couple of years will be more critical for Virtual Reality. Currently, VR is at that platform of huge expectations and the stage where promotion is actually overtaking reality. It’s being seen more as a trick than a powerful storytelling tool. VR also challenges concerns with buyer perceptions and is hugely limited to games and 360 videos.

So far it has had approximately less practice in brand marketing and also not supported the functional application development for it to maintain. For it to thrive, it needs relevancy and be more impressive by reducing entry-level expenses, creating a more extensive range of applications and games for marketers to employ on for an everlasting time.

Growing popularity of the game Pokemon GO lead to a transparency between customers who were oblivious to what Augmented Reality and Virtual Reality involves.

The actual future of Augmented Reality is how it can benefit us get various content and services which are now in use with an enhanced experience. We have Google glass-like platforms on the market which are frequently looking at designing these experiences.

Concluding everything, marketing is it always has been storytelling, and now storytelling will have to transform by using these innovative sets of technology like Artificial Intelligence, Internet of Things, Augmented Reality and Virtual Reality being the enablers.

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