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Online Installment Shopping

By Author: hasnain
Total Articles: 2

According to various studies and forecasts, e-commerce revenues will continue to increase sharply. No longer only books or CDs are sold on the Internet, even high-priced products such as consumer electronics or travel enjoy growing popularity with online buyers. Anyone who is not yet represented on the Internet, has to hurry, because the competition does not sleep on the Internet!

About 95% of companies and 67% of private individuals are online and use the Internet for communication and research, but also for the purchase of goods and services.
Potential not yet exhausted
Looking more closely at the rise in e-commerce sales, it is striking that the increase can be attributed to a variety of reasons. Both the total number of purchases and the expenditure per purchase have increased . Much of the increase in revenue is now less on traditional Internet affine media products, such. These include, but are not limited to, high-price items such as computer hardware, electrical appliances, clothing and household goods or travel. These products and services each record above-average growth, with the result that the online share of sales of these products is steadily increasing.
The competition does not sleep
The increasing popularity of the Internet as a shopping opportunity is also reflected in an increasing number of online shops .Especially in recent years, numerous web shops have been.The competition is therefore steadily increasing on the internet. For companies that do not yet sell over the Internet, it is important not to miss the connection or to decide how the Internet can be used for the sale of their own products or services.
In summary, it can be said that sales via the Internet are currently gaining momentum and opening up interesting opportunities for attracting new target groups or retaining existing customers.
Many ways lead to the Internet
one's own Web shop is currently the most popular form of e-commerce. Almost all (92%) of the online retailers surveyed have their own web shop through which they sell their products and / or services Selling. One third of the respondents also sell via auction platforms such as eBay, hood.de, compendo.de, a quarter through a sales platform (eg Amazon.de zShops or Scout24). Sub-shops are currently used by only 7% of respondents. The advantages and disadvantages of these sales channels are explained in more detail below.
Sales platforms
Sales platforms (called marketplaces or shopping malls) follow the same principle as shopping centers or marketplaces in the real world. Different dealers are united under one roof or at one place in order to benefit each. Whether these benefits can be realized is not undisputed.

Operators of sales platforms try to increase the attractiveness of the offers for the customer by bundling different offers under a web address. Since no lengthy search for different products is necessary, the purchase should be significantly simplified for the customers. In addition, the dealers of a mall usually share a common infrastructure, which in turn leads to cost advantages. Every single shop owner uses z. For example, a preconfigured shop system that is centrally maintained and maintained in the background. Disadvantage: The solutions offer little flexibility and room for your own ideas. In most cases, the corresponding administration and payment systems are also provided centrally so that a trader can really focus on the actual business. The adaptation of these processes according to their own ideas, eg. As the integration of another payment method, but is often not possible.
Another advantage of sales platforms is that the appearance in a network, the advertising and marketing costs can be reduced, as this is usually the operator pay. E-commerce newcomers also have the advantage of an existing customer base. At first glance, sales platforms are a good idea to run e-commerce at a reduced cost. However, critics of shopping malls on the Internet often state that the bundling of various offers under one web presence hardly supports the customer in purchasing. The long ways to cope in the real world are barely present in the virtual world, as other vendors are just a mouse-click away anyway.

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