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Learn 3 Amazing Seo-best Practices That Can Actually Double Up Your E-commerce Sales
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Taking you through the top 3 SEO practices that can help your e-commerce operations perform better:
How do you typically deal with out-of-stock products?
This is the best SEO technique to deal with out of stock products. Do you ever try to hide or delete items that are out of stock? Or not available at your store, at any given point in time. No, you should leave the items or pages as they are. Never make an attempt to hide, delete or have them replaced. Customers can wait a little longer for newer stocks to arrive but just cannot take in fake promises. You can approach a well-renowned SEO services company to help you with your marketing campaign in a neat way.
These are the following highlighters as to how you can handle this particular situation:
-You can display the same product in different colors. Say a black or a beige crew-neck top is sold out, you can offer frocks that have a bright orange or baby pink. Women or teenage girls can buy similar products with different shades.
-You can display newer models or versions on the similar range of products.
-You can make an attempt to display other products in the same category matching at quality or price.
Furthermore, you can inform your customers as to when the new stocks will be arriving. You can ask them to order for the same set of products through the personalized shopping carts and give them an assurance that as soon as the new supplies arrive, the range of products will be shipped through immediate effect.
What do you with do obsolete or outdated products?
Many e-commerce stores replace their products with newer designs or styles. It is most probably that the products you see now will never be available, a month later. What do you do with the marked URL’s that customers have ear-marked your site page for? You will definitely lose your SEO value if you do not take adequate steps to have the old URL’s or web pages removed. Here are fleet of steps on how you can go about, doing so:
-You can introduce a permanent old page disabler. This is Error Status code 301. When a newer range of products or services are about to replace the older ones, the 301 page tells users that newer models have been stocked up. Page 301 also tells Google, that they should rank the new page instead of the older version.
-You can redirect your web users to the parent category. You can also add a disclaimer statement, that the products they were initially searching for, are not available. Better designs and styles are up the sleeves. The members can be directed to the parent page, once the disclaimer statement has thoroughly been read.
-When you don’t want to display the obsolete or outdated range of products/services, you can introduce Error page with a status code 410. This error page will completely delete the URL’s containing the older pages. The URL is completely deleted and status code 410 tells Google that the page (s) will never return.
-If model numbers or technical specifications do not apply to your site’s page, you can update content in a generic manner. You will still be able to re-use the same URL’s. This way, you can preserve your authority and retain your rankings on Google.
How do you handle SEO for a newer range of products/services that you would love displaying, at the store?
The best SEO Company can help you with this particular endeavor. You will need a well-poised information architecture. In other words, the new range of products needs to be categorized sequentially. The best product description tabs have to be highlighted.
Quite a lot of e-stores follow this particular technique. The new arrival products are displayed on the home-page itself. When a web-user clicks on the new arrival product, the concerned product hyperlink tab automatically opens up.
Hence, sequential arrangement of product info can go a long way in helping your e-firm get top search rankings on Google, Yahoo Search, and Bing.
You can take help from a consumer-driven SEO services company while having your site designed in an optimal way.
Hemant Jadhav is an author and a consultant on Digital Marketing and Social Selling for global organizations. Specializing in SEO, he is working as Online Marketing Manager of an Online Branding agency since 2011. He is known to be amongst the best Global Digital Marketing Strategists, apart from being an excellent SEO consultant and Digital Influencer in Content Marketing.
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