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Acquire More Links With These 3 Simple Tactics
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Link building is a huge part of your Chicago SEO strategy, as the more high-quality links you have, the more likely Google is to take you seriously. Without other websites referring to your own, you won’t be competitive in the SERPS, even if you do everything else right. That said, gaining quality links is easier said than done, and the process can be a long and discouraging one. Fortunately, there are a few simple tactics that you can implement that may help to earn you the first few valuable links you need to become—and remain—competitive online.
Build Off of Broken Links
This is quite possibly one of the easiest, though most tedious, ways to improve your rankings. Most websites move their content around frequently, and some even delete content entirely. When either of these things happens, links that used to lead to the moved or deleted page are considered “broken.” Broken links aren’t look good for the website that shares the link, as Google is not fond of 404s. That said, by offering your link in replace of the broken one, you are essentially helping yourself and the website. So long as your content is high-quality and relevant, most websites are not likely to turn down an opportunity to repair a broken link.
One-Up Already Stellar Content
Another easy way to boost your Chicago SEO rankings is to identify one piece of exceptional content in your niche and make an even better piece of content. For instance, if you’re in the business of providing content marketing services, one of your toughest competitors may have written an article titled, “101 of the Most Effective Headline Formulas,” which has been linked to thousands of times by other industry leaders. Simply use the same concept but make it better. Answer any unanswered questions, clarify hard-to-follow instructions and offer a few more formulas. Make sure the piece is of high-quality and you’re bound to come out ahead.
Many people are hesitant to do this because Google has warned against it, but in reality, guest blogging for the right blog can pay off big time. Avoid producing mass amounts of low-quality posts for low-budget sites and instead focus on creating one remarkable piece of content for a reputable website. Begin by targeting just a few high-quality sites and offering them one of your best pieces of content (such as your one-upper post). Additionally, check out where your competition is posting. Chances are if a site accepts content from your competition, it will accept content from you too.
Link building is undoubtedly one of the toughest concepts of SEO, and if done wrong, it can have severe negative impacts on your rankings. However, when done right and with the help of a chicago seo firm, your rankings have the potential to soar.
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