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The Impact Of Web Design On Customer Experience

By Author: Hemant Jadhav
Total Articles: 22

In this article, we will learn the impact of web design on your online business and customer experience.

Appearance

Web design has an impact on the overall appearance of your website. The way your website looks is important as it creates the very first impression on new visitors. A number of marketing experts when talking about the design of websites either say the design is too old or that it is looking new and trendy with the implementation of all the modern features of web design. A number of websites fall in between these two categories and it is also possible to create a website that was last updated in the year 2007 but still looks attractive.

Some of the modern website design trends that are to be included are

•Eye catching and high definition images
•Responsive design
•Use of fonts that are big and bold
•Parallax scrolling
•Proper use of multimedia

When these trends are included, it is also important to include scannable and engaging content which readers enjoy. Business big or small can hire a Web design & development company to create an impactful website.

Professionalism

Professionalism in website design is all about the impression the visitors get even before they start browsing the site. When someone visits the website, they need to know how modern and respectable your business is and this impression is created by the website design used. This is a must in corporate website development.

The elements that contribute towards professionalism are

A well-cultured page

The pictures of staff

Testimonials or reviews

The Clarity

The web design needs to be clear so that the visitors are in a position to find whatever they want in just a few seconds. So, one needs to focus on navigation and the two well-known navigation kinds are the drop down menu and the breadcrumb. There are also other kinds of navigation but the above two are the most popular.

Website’s Load Time

Load time of a website refers to the time taken for the web page to load completely and display its contents. This is one of the most crucial factors for Google ranking and hence plays an important role in the online success of the business as well.

The modern websites now load within seconds and this is possible with the use of minimal data.

The load time can be reduced by

-Optimizing the size of the images used
-Avoid using auto play audio and video files
-Make use of white space as it helps in reduction of data demand

Conversions

Conversions are important in web design as any business will not be able to survive online with these. The conversions, on the other hand, are impacted by the website’s design in many ways. The impactful factors are the color scheme, the faces, and the KISS principle. The basic idea here is to keep it simple to achieve better results. When a business has an organized website, that is easy to navigate, it gets easy to convert visitors into customers.

Well, a website design need not be loud or filled with heavy graphics; instead just “Keep It Simple, Stupid.”

More About the Author

Hemant Jadhav is an author and a consultant on Digital Marketing and Social Selling for global organizations. Specializing in SEO, he is working as Online Marketing Manager of an Online Branding agency since 2011. He is known to be amongst the best Global Digital Marketing Strategists, apart from being an excellent SEO consultant and Digital Influencer in Content Marketing.

Total Views: 48Word Count: 506See All articles From Author

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