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Know The Important Phase Angle Of Blogging
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Content marketing is the hottest skill that’s in huge demand. Content marketing is not just writing a blog post or article and publishing it online. According to Seth Godin, Content Marketing is the only marketing that remains. It has gained more attraction as more and more businesses are starting to realize the importance of it. And it is mainly because the ads are becoming inefficient by each day.
How can Blogging Help You Master Content Marketing?
There are three important state of matter of content marketing— planning, creation, and promotion.
Experts recommend that if you spend 40% of your time in writing the blog post, then you need to spend 60% of your time in promoting it. When it comes to promotion, you have plenty of options - social media marketing & advertising, search engine optimization & marketing, email marketing etc.
It’s how blogging helps you to master content marketing.
Search Engine Optimization:
Search Engine Optimization, popularly known as SEO is the most sought after and the most difficult skill to master. Google is tweaking its ranking algorithm 200 times a year which keeps the practitioners on their toes as the tactics that worked before could become useless at the instant Google pushes an update. When you write your blog post, you would’ve done keyword research to pick the right keyword to focus and competitor research to know what kind of content your competitors have published. Those two steps are the starting of a good SEO process.
While writing the blog post, you’ll be using the ‘target keyword’ in the right areas to improve the ranking possibilities of that article. Also, you’ll be using it in the URL and anchor texts. It is the ‘on page optimization’ part of SEO.
Once publishing the post, you’ll be reaching out to influencers to promote your blog. You’ll use social channels to promote it. You’ll also consider tactics like using PR coverage or commenting or posting the blog post link in the communities or using social bookmarking etc. Those steps are part of the ‘link building’ component of the SEO. So, while focusing on writing and promoting your blog post, you’re mastering the crucial components of SEO.
Search Engine Marketing:
If you really want to excel at blogging, you cannot just rely on the organic traffic. As it might take a while to receive the organic traffic to your new blog posts, you can leverage Google AdWords and Bing Ads to gain instant traction. Since you’ll be focusing on research or awareness keywords for ads, it won’t be costing you much. Also, you don’t have to focus only on AdWords or Bing Ads, you can try and test second tier and third tier players like 7Search, AOL search etc.
Social Media Marketing:
Social is an essential component to succeed in blogging and in earlier times blogging is considered as a social media activity because your blog posts can evoke comments, likes, and shares from the readers. To leverage social media to drive interactions, you need to learn the right time to post on social medias and to craft social media posts that get likes and shares. When you do it, you’ll be learning and mastering social media marketing.
Social Media Advertising:
It’s a known factor that Facebook doesn’t want to you get much of free likes and shares and the organic reach for the posts are diminishing by the day. Many bloggers have failed to recognize this change in promoting in social medias as this adapt to it and it has cost them, robbing many of their readers and the shares from them. This opens up the path to learn and master social media advertising.
Integrated Digital Marketing:
Integrated digital marketing depends on how well you’re using the marketing channels and tactics in collaboration to achieve the best results. Using two or more marketing channels and tactics to achieve results is termed as integrated digital marketing. Then it will truly focusing on driving the best results to the blog, you’ll be automatically mastering the integrated digital marketing skill.
List building and blogging go hand in hand and any successful blogger will try to focus on it. It will monetizing the blog, they use email to support their revenue generation plans. Keeping in mind about the readers to updated with the latest blog posts through weekly newsletters, engaging readers with email only contents and promoting products and services through emails are few of the email tactics commonly used by the bloggers as these are the most important components of email marketing.
Most savvy bloggers automate their marketing. When a new blog post is published, it is automatically posted on their social media profiles, submitted to ping servers and added to the sitemap. Also, they segment and show relevant content and ads to their readers based on the source of the visit. With email automation, they can tag, segment and promote relevant content and offers.
You need to know about your blog readers - where do they come from, what do they consume, where do they leave, how much time they spend and what actions they take and analytics tools like Google helps you with it. Learning about analytics tools is important for a blogger to improve defaults by publishing more blog posts in the topics that get more readership, likes, and shares. Every good blogger will be a pro-analytics user.
Now I’m quite sure about it that you can become a digital marketing expert through blogging. Isn’t it! What your opinion about this.
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