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Check Out These 12 Unique Off Page Seo Strategies From Seo Experts
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Off Page Optimization:- All the techniques that are implemented/executed outside the website are called Off Page Optimization.Off Page Optimization is one of the major part of Search Engine Optimization(SEO).It refers to the promotional activities such as link building,social media performed outside the boundaries of any web page to improve its search ranking.These are the methods that you can use to raise the ranking of your website in search result:-
1. Link Building: Link Building is one of the most popular and effective off page SEO method.It is a process of getting quality backlinks from other sites.It is used as a measure to review the popularity of the site.Link Building is one of the major task for every SEO.For example- if i have my own www.xyz.com website and i am selling certain web development services so the very first thing that i will do,i will build various links on those sites that are good,which are high quality sites,and authorititive sites.The main idea behind it is to increase the popularity of your site and to drive traffic to your site.
2. Guest Posting: Guest Posting is that where you write an article and post it on someone else blog or website.It is a practice used by blogger to enhance blog traffic.Apart from this,it helps to build brand awareness.We can say that guest posting can be done in two different ways:
* You can write an article to post on another blogger's post
* Another blogger write an article to post on your blog.
3. Article/Blog Submission: Article Submission plays an important role in off page SEO optimization and a part of link building task. Article Submission involves the submission of articles to online article submission directories like EzineArticles,GoArticles,ArticleTrader etc.Basically,it refers to writing the articles related to your online business and then getting them added to popular article submission directories. Article Submission is a way to promote your website.It also helps to increase the traffic to your site.The average length of article should be 500-700.It will helps to increase the quantity of backlinks which leads to enhance and improve the ranking of your online business in search engine result.
4. Classified ads: Classified ads helps you to connect with buyer/seller directly within a short peroid of time. Classified ads is one of the best way to get leads through buying or selling your products/services online. You can increase your local business by posting ads to these free classified ads. There are various free classified sites available where you can submit your advertisements free of cost.Some of them are listed below :
5. Web 2.0 Submission: Web 2.0 Submission is a way of submitting your websites to different social networking sites with high quality content.Typically in SEO these are used to build backlinks pointing to your sites.
6. Social Bookmarking: Social Bookmarking is a way for people to search,store,organize and manage the bookmarks of the web pages.Users can save the links to web pages that they need to store using these social bookmarking sites to store these links.Usually these bookmarks are public and can be viewed by everyone.Example of Social Bookmarking sites are: www.reddit.com,Digg.Com and many more.
7. Directory Submission: It is a powerful method to get backlinks through directory submission but it takes quite a long time to get your website approved for the backlinks. It is like a phone directory where we submit our phone number,address and our business name.We submit our information so that we can acquire quality backlinks and also drive organic traffic to our website. Directory Submission is very essential element in link building.
8. Profile links: In profile link,you basically add your website's URL,company's logo,services provided by your site,your contact information,your website's biography,and your location.After submitting all this information,you will get a backlink form that particular site.
9.Local/Business listing: Local listing is an entry that consist of your business name,address,phone number(NAP) along with other details.local Listings give more visibility for your business and we add business listings in it along with detailed description of your site thus automatically creating backlinks and livelinks for the site.There are lot of other loal directories websites like Yelp,Foursquare and Yellow Pages where local business can create free local business listings.
10. PPT Submission: PPT Submission is an effective off page seo activity to submit powerpoint presentation to High PR PPT Submission sites.This PPT will be accessible and visible to all the people around the world. Most of the businesses are using the power of PPT to promote their business and if you want that your business grow then make a PPT related to your business and submit it on High PR PPT Submission sites because it attract visually. Some PPT Submission sites are: http://en.calameo.com/,https://www.slideshare.net/ etc
11. Image Sharing: Images attract more than the text,it will be helpful in getting the traffic and backlinks too.So make more images relevant to your product and services and then submit it to image sharing sites in order to gain more and more traffic.
12. Infographics: Infographics is the most effective strategy in digital marketing used to present data/information in graphic visual form.
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