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How To Start Practicing As An Seo Consultant In India ?
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The SEO industry is highly dynamic and changes in a frequent basis. In order to stay ahead of their competition, businesses often rely on SEO experts to find out the loopholes in their campaigns and improvise them. There are numerous individuals who have started off with their own independent SEO consultant services. If you have been in the SEO industry, then here are some tips which you can follow to establish yourself as an independent SEO consultant:-
Gain professional certification
Professionals who have a certification of Google AdWords are held in high esteem by clients. They have a perception that a person who possesses such a perception can help them maximize their ROI from paid campaigns. A professional certification also gives you an edge over others who are involved in the same domain. Therefore, you can gain a high level of trust among your clientele.
Keep a track of the changes in the industry
There are many emerging domains in SEO such as local SEO which you need to be familiar with. To get a hold of the work done by local SEO services companies you will need to subscribe to a number of online publications. Some of them which are worth following include search engine watch, search engine land and marketing land. These types of publications contain articles which are written by some of the leaders in the industry. These topics are often based on the latest trends. They are the first people to air the news about emerging trends in the industry. They break down subjects and offer an analysis about the most effective ways to deal with these changes.
Gain expertise in Google Analytics
You cannot be a pro in SEO unless you are good with numbers. According to a survey, around 76 percent of B2C AND 88 percent of B2B marketers have stated that they use content marketing for their business. The competition to gain higher rankings is therefore extremely high. You will need to be good with numbers to know how many people come to a site, what subject interests them and how your SEO activities will have an impact on the success of your campaign.
Google Analytics is one of the best places where you can view relevant statistics related to your website. Using this platform, you can acquire a clear knowhow of the demographics, behavior patterns and the areas where you need to improvise on for success. Going by the growing importance of Google Analytics, it is essential for anyone to become a pro in handling it to become an SEO expert. Once you learn to use Google Analytics, you will get a clear hold of SEO metrics and ways to create a fruitful campaign.
Author Bio : The Krutika Sharma writes on a variety of topics related to SEO. She has also temporarily worked as a SEO Consultant on freelance basis.
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