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The Thing To Consider Before Opting For Mobile Ad Monetization.
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Mobile apps are a dime a dozen and only a few apps make the top rank when it comes to user popularity and downloads (and, earnings). Even the most popular mobile app would have slid into oblivion without seeing the light of day if the app developer charged for downloads. With the number of free mobile apps out there, (a good 70% to 90% of apps over multiple mobile app stores) no user would pay for a new mobile app when he or she can just as easily find a free alternative.
However, while most apps are free, ads and other app monetization techniques can help an app developer or app owners earn from their apps.
Here is an insight into the dos and don’ts of making money from apps,
Factors to Check Before Considering Mobile Ad Monetization for Mobile Apps:
Before an app can be plunked onto the ad monetization wagon, there are several factors an app developer or app development team must know and consider:
Compatible Ad network:
A profitable app monetization strategy can ensure revenue is generated from mobile apps, by choosing a mobile ad network that is best suited for brand engagement. Many ad networks in India can be availed for their app, however, one should choose the right ad network based on its ability to serve the right apps to the right people at the right time.
Moreover, the various ad networks perform better with certain types of mobile apps, when factoring statistics such as the ad-structure, target audience and traffic. One should remember, that ads served by the chosen ad network must work well with one’s mobile app for most profitability through advertisement.
SDK (Software Development Kit):
An SDK or Software Development Kit needs to be integrated into the mobile app before an ad network can start posting ads in the app and before the developer can earn from the same. However, integrating multiple SDKs is usually tedious and time-consuming. Hence, opting for mobile ad networks that only have one SDK to integrate would be a good idea.
The main reason to partner with ad networks is in order to receive payouts for advertising on one's app. However, different ad networks have different payout options, which can vary in terms of payment schedules, payment mediums, and ad-type payments. Hence, it's essential to compare and contrast the different payment conditions and schedules of different ad networks and then choose the network, ad-type, and payment schedule and payment option that best suits one's needs.
Choosing the Ad:
Mobile display advertising is generally the main category of ads for apps – This includes the ads displayed in the mobile app will be displayed in the app while the user is using it.
However, depending on the mobile app – that is, whether it's a game app, an organizer, etc. – there is limited spaces and instances, the ad can be displayed. And if too many ads interfere too often with the user's experience with the app, the user may get frustrated and discontinue use of the app. Hence, one should carefully consider their mobile display advertising strategy to ensure maximising the revenue and seamless functioning of the app.
Hence, while mobile ad monetization is a sound strategy for making revenue from mobile apps, one must be strategic and selecting the right ad-network for their mobile app for the most profitability.
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