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Code Garage Tech - Benefits Of Search Engine Optimization (seo) For A Beginner
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The basic fundamental idea behind the Search Engine Optimization(SEO) is:
Types and Methods in SEO: We have two types in SEO
1. White Hat SEO : Techniques that search engine recommended as a part of good design and follow the search engine guidelines.
2. Black Hat SEO : Techniques that search engine do not recommended as a part of good design and also do not follow search engine guidelines.This technique is banned by the google.So never ever indulge in it.
Search Engine Techniques: There are two types of techniques in SEO.These are:-
1. On Page Optimization /On Site Optimization: In it,all techniques are implemented and executed on the website.It is an important part counted in SEO.Further we have various techniques in on page optimization.These are :-
a) Keyword Research and Optimization:In it,you do a lot of keyword research and optimization and at the end that keywords are implemented in the content of your websites,heading of your websites,in the URL of your website.
b) Content Optimization: In it,you optimize the content and use relevant keywords in the content so that information that is provided by you will be beneficial for the user.Always use unique,high quality, inspirational content in your site because content is everything and it is the thing which will automatically drive traffic to your website.
c) Image Optimization: In SEO,always use high quality images.Prefer those images which are relevant to your content so that user will be able to understand the content more easily.Never use images that are bigger in size.In it ALT tags are used to give the name to the images.
d) Google Analytics and Web Master Tools: Google Analytics will help you to understand like from where the traffic is coming from,how many times the user has browse that page,how long the user stay on that page,how much traffic is coming from other countries,other cities like that.On the other hand,web master tools helps you to understand where the problem is coming,which issues are concerned with it.
e) Internal links: In SEO,we used the internal links the most.Anchor tag is used to link the content of one page to the another.
f) Meta tags: It includes meta title,meta description,meta keywords etc
g) URL Optimization: Always use url like website name./seo for beginners Never use special characters,symbols in your url so that it will become unreadable,difficult to understand for the user.
2. Off Page Optimization/Off Site Optimization: In it,all techniques that are implemented and executed outside the website.It is also an integral and important part of SEO.Various off page techniques are:-
a) Link Building: It is one of the very very important technique in off page optimization.It is a process of making other links which are pointing to your site.Link building is done with the intention to increase the popularity of your site.For example,if i have my own website say Code Garage Tech and i am selling various products,various services like Ruby on Rails(ROR) services,Search Engine Optimization(SEO) services,Web Development services and many more.So the very first thing that i will do,i will build various links on those sites that are good,which are high quality sites,and authorititive sites.The main idea behind this is to increase the popularity of your site and to drive traffic to your site.Basically,link building consist of other types of links too.These are profile links,Local listing,classified advertisements,article submission,blog submission and many more.You can add information on social media too like facebook,twitter,linkedin etc
+ In profile link,you basically add your website's URL,company's logo,services provided by your site,your contact information,your website's biography,and your location.After submitting all this information,you will get a live link for that particular site and create a backlink for the site.
+ Local listing is an entry that consist of your business name,address,phone number(NAP) along with other details.Listings give more visibility for your business and we add business listings in it along with detailed description of your site thus automatically creating backlinks and livelinks for the site.
+ Classified Advertisement is another way of getting traffic to your site.In it,we post advertisements on other good sites along with your site's detailed information.
+ Article Submission is a process of writing detailed content related to any topic.It may be technology,it may be any other subject,it may be from any other field.In it,we normally add an article on other sites thus enabling traffic to move on your site.In any type of linking,the first step is you have to create a profile and then other steps followed by that like add listings,add classified ads,article submission and so on.
b) Blogging: Blogging is also known as web logs similar to websites with valuable,informational and inspirational content called a Blog Post.It can be created on independent platforms like wordpress,blogger etc.
c) Guest Blogging: It is a method used by bloggers and other website publishers to write high quality articles,content on other blogs in order to drive traffic to their sites.
d) Content Marketing: It is a new marketing technique used to create and publish valuable content on the web for the users with the objective of promoting business.
e) Email Marketing: It is a technique where you email single mail to multiple customers with high quality content providing solutions to their problems.Large companies use software i.e Auto responder software that allow them to track email sent.
Benefits of SEO: There are a lot of benefits of SEO.But few of them are listed below:
1. Increase the visibility: The first most benefit of SEO is that you can increase the visibility of your site across the world by creating various links on third personnel's site.
2. Increase the business: The second most benefit of SEO is that you can increase your business online over the world.To increase the business,you need the traffic on your site.
3. Increase the traffic: Traffic is the main thing you need in every business.Traffic works like an oxygen for any website.The basic idea behind bringing traffic to your site is a valuable,unique and an inspirational content which satisfies the customer requirements and satisfaction.Because content is everything.More the high quality content you have then more the traffic you have which will be more better for your online business.
4. Low Cost Results: One of the main benefit of SEO is that you can increase your site's visibility globally by using free listings,by posting blogs on variors free platforms like bloggers,wordpress etc.While utilizing these independent platforms,you need not to pay paper per click to the site's publishers.
5. High Ranking: If you follow all Google guidelines carefully,then with the help of SEO ,your site will definitely appear in the top ranking which ultimately will increase your business.
6. SEO can multilpy your impact
7. SEO helps people to find your website
8. SEO buils trust in customers.
9. It is well said that SEO is the heart of your business
10. In SEO field,there are number of job opportunities if you have proper and good analytics skills.
Scope of SEO: There is a great scope of Search Engine Optimization because of high demand of SEO services.With the increase of its high demand,employment opportunities are also increasing day by day.Now,where sites have increased a number and doing great business,an expert SEO has became the need of companies also.A lot of people have also made a successful carrier in SEO.Search Engine makes good money too.
Growth in SEO: As we know that online industry is growing day by day and SEO is playing a very crucial role in bringing customers to their websites.Therefore,most of companies are spending their huge time on SEO.Search Engine Optimization is one of the most important part of Digital Marketing and there are number of job opportunities in the field of SEO.In this filed,you can have a bright future if you have a good analytic skills but you need to keep in touch with latest trends in the field.
Requirements for SEO: Code Garage Tech (Mohali),Relinns Technologies (Mohali),Faspin Technologies (Mohali) etc.Go and apply for these companies.Code Garage Tech is an IT Company with big infrastructure,good environment having a dedicated team of ruby on rails experts,SEO experts,Web development services and many other services that ensures you to offer the most unique,inspirational and beneficial code in form of a website and will turn your thoughts into reality. Preferably, Free trainings and Stiphen based trainings are provided here depending on the developers presentation skills,communication skills as well as technical skills.High Salary is given to the well experienced developers and freshers too.It is a nice place to achieve your goals and we invite you to join us in helping people.We at Code Garage Tech provide 24/7 customer support.The flexibility of work,uniqueness of content, creativity are the few things/features which makes Code Garage Tech(Mohali) better and standalone from others.
Code Garage Tech is a web based company.We at Code Garage is a group of experienced team which provides you ruby on rails developer globally that ensures you to provide solutions to your problems until the customer is satisfied completely.It is the only platform where you can convert your ideas, your thought into the real.It provides you as many as project whether they are from NodeJs,ROR,PHP,Android and Digital Marketing.
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