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Simple Guide And Personalization Search Engine With A Recommendation

By Author: Indraneel Mukherjee
Total Articles: 16

There's a hint of deja vu and convenience when you open a browser and an ad pops up with the exact thing you were thinking or wondering about. With a simple search, the rest of your ads, videos, or apps can be personalized to your needs. It gets bothersome seeing ads pop up that have absolutely no relevance to your life. With modern day programming and technology, irrelevant ads don't need to be a bother anymore. With app personalization, websites like Lifeigniter can help you word something better, redirect you to a more appropriate website, or clarify an issue or question you may be having.

So far, a video recommendation engine is used on major websites such as Facebook, Netflix, Amazon, and Google. When you see the 'because you watched...' on Netflix or the 'recommended for you...' on Youtube, it's thanks to personalization systems. The ads you see on these major websites come from these personalization systems, also. However, many smaller websites or systems may not include app personalization. Not only would it be best for the website or program using the video recommendation engine, it benefits the user visiting the website, too.

One such provider is LiftIgniter. LiftIgniter was made from the top personalization teams that worked for Google. With their advanced knowledge from Google, they hoped to bring these techniques to smaller businesses and spread the joys of app personalization. Founder Indraneel Mukherjee and co-founder and head of business Adam Spector created a specially dynamic processor that can self learn. Technology that can self learn is also known as artificial intelligence, which LiftIgniter counts as. It takes over 3 software engineers, over 5 personalization specialists, a head data scientist, and more to keep LiftIgniter up and running. LiftIgniter has over 20 investors including Princeton University, Initialized Capital, and Jeff Epstein. LifeIgniter can improve the users results up to 80% with the knowledge put into their system.

There is still a lot going on in the world of personalization. Mass personalization, predictive personalization, the adaptation of personalization, and so many more aspects are still being studied and improved. The future of personalization will directly effect industries such as the music industry, marketing industry, and the health field.

In the way that programmed machines brought out the industrial era, API has the potential to reduce the labor needed in a business. In comparison to the industrial age, API's are the equivalent of machines to the industrial age. The internet and technology is as new to us as factories and products were in industrial times. The popular saying "There's An App For That", has been one upped with API's saying "We'll Find That App For You". The future of technology is looking great thanks to personalization and API's.

Indraneel Mukherjee is the author of this Article. To know more about video recommendation engine and app personalization please visit the website.

Total Views: 55Word Count: 476See All articles From Author

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