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Why Promotional Products Are So Effective For Marketing?

By Author: Victor Lee
Total Articles: 2

Promotional products can be intertwined with marketing strategies that greatly benefit a business seeking to promote their company, product or service. Promotional products are are given away to customers or potential prospects at particular events such as trade shows and customized with a company slogan or logo. There are a variety of different types of promotional products available to suit any business and help companies increase brand awareness.

Most love useful promotional products like the wholesale drawstring bag! In a recent survey, over 90% of respondents indicated that they would keep a branded promotional product if they found it relevant or useful. You can boost your brand recognition and capitalize on this affection for branded freebies by offering the right pieces to your customers. For marketing what makes promotional products so effective?

They Are Perceived as a Gift

They are often discarded without even being read while paper flyers, postcards, and similar pieces can relay your message. Making the recipient more likely to hang on to them promotional pieces have a higher perceived value.

Extended Exposure

A reusable tote or custom shaker bottles with your logo will go more places and be seen by more people as the recipient uses these popular promotional products. Every time your logo is spotted "in the wild" awareness of your brand increases - and some people keep and use branded promo pieces for years.

Low Cost

Promotional products don't cost as much as traditional advertising but offer a great return on your investment. You can blanket an area or trade show with your brand without spending a fortune by being able to distribute your promos freely and order as many pieces as you need.

Award Employees

Offer a logo shirt, bag or cheap custom water bottles to your top performing salesperson or your employee of the month. You'll not only boost morale, you'll encourage loyalty and be able to offer a tangible reward for your employee's efforts.

Say Thanks in a Memorable Way

A follow-up is just good manners and good business sense. Your clients are used to having salespeople send thank you emails after a meeting. You'll stand out if you send some memorable promotional products instead.
How to Choose the Right Promotional Pieces for your Audience

Relevance

Make sure the piece you choose relates in some way to your target buyer. A kid's sports team will love your printed bags, t-shirts or water bottles but won't have much use for key chains or bottle openers. The chances that it will be used and enjoyed by the recipient are increased by offering a relevant piece increased.

Usefulness

They’ll be more likely to keep them and offer pieces that are truly useful to your customers. Promotional products like printed pens, similarly useful items and screen printed bags, are not likely to be discarded. They are likely to pass these pieces onto someone who can after seeing the value if the original recipient can't use them.

Portability

Promo items need to be easy to take home and portable if they are to be used in trade shows or conventions. Most visitors will travel by air, so luggage space will be at a premium. A variety of ways to offer useful and engaging pieces that remind them of your business and reach out to your target customer is facilitated by incorporating promotional products into your marketing plan.

About The Author:-

Imprint5 is a China based online seller and leading online provider of promotional products to large and small businesses around the globe, specializing in pens, cups, key chains, custom bottle openers, personalized wine opener, mouse pads, etc and so on at affordable price.

Total Views: 41Word Count: 588See All articles From Author

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