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Digital Public Relations
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way. For example, the marketing message of a large online book store might be that they can offer the largest selection and cheapest prices because of their bulk buying power.
In digital public relations (and Public Relations as a whole) the message isn’t designed to be directly promotional. PR messages can vary from showing that a company cares about a specific cause (or show core values of the company) to news messages put out by the company.
Often times, there is the common misconception that you can use digital PR and digital marketing interchangeably or in place of one another. However, that is not the case. When it comes to online public relations and digital marketing, if you’re trying to boost branding and awareness, the tactics used for both should support one another – not replace one another.
Whether it’s ensuring that you’re campaign messaging from an email aligns with the messaging you use when securing a placement, or perhaps supplying an editor with visual imagery that is similar to what you’d find across your digital presence, efforts across both channels should always complement one another.
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