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Marketing Staffing Agencies - 5 Key Advantages Of Using A Specialist Recruiter

By Author: Tim Donnelly
Total Articles: 18

Sales and marketing are two different departments and the personnel required for both departments need to have different strategic skill sets. However, several generalist recruiters don’t understand the fine line dividing these two. These agencies might not hesitate to hire a person with sales background just to fill the marketing position.

Marketing staffing agencies are specialist recruiters who know the skill sets needed in a good marketing executive. Here are some key advantages of using specialist recruiters when hunting for top marketing talent for your company.

1. Right People with the Right Skill Sets

Marketing has changed a lot in the last decade. Businesses around the world are struggling to adapt to new marketing strategies. The client is expected to reach their customers wherever they are using different communication channels. Thus, a good marketing team will include people with different skill sets.

An agency can find a candidate with excellent social media skills to design a right campaign, a well-connected candidate to execute your PR strategy, or an innovative web developer to create an attractive online presence. A generalist recruiter might not be able to understand the different types of marketing personnel and the related skill sets needed to make an effective marketing team.

2. Save Money

Do you know the cost of a bad hire? According to the U.S. Department of Labor report, a cost of a bad hire is around 30% of annual earnings of the employee. Even large companies cannot afford the costs of bad hires.

Marketing staffing agencies are at the heart of recruitment as they are always recruiting for some client or the other. They are well aware of the changing marketing landscape and the new skill sets required for each position. When you partner with a specialist recruiter, you don’t have to compromise with the quality of recruits. The specialist recruiter would always try to get best marketing talent onboard.

3. Wider Reach

Professional recruiters have a wider reach and better networking skills than your in-house human resources staff. Their network includes both active and passive candidates or employees who are working with your competitors.

When you go recruiting alone, your choice of candidates is restricted to people who respond to your job adverts. The word about your recruitment drive may never reach the talented professionals who are working elsewhere. These passive candidates might be in contact with specialist recruiter and waiting for the right opportunity to switch their job.

4. Better Understanding of Requirements

Recruiting agencies understand what to expect from the candidates. They have the skills to screen candidates beyond the information given in resumes. All you need to do is specify the qualification requirements for each job position, the salary you are ready to pay and they will pick the best-suited candidate available.

5. Faster Hiring

The cost of recruitment goes up when the time-to-hire increases. Without a deeper network, it is almost impossible for an in-house HR department to find candidates within a short time frame. Recruitment agencies with their extended network and deep knowledge of job market can find candidates faster than your in-house HR department.

These are only some of the advantages of using marketing staffing agencies. Add to it, the recruitment agency you partner with can also strengthen your employer brand that is important to attract top talent.

Vitamin Talent is one of the leading marketing staffing agencies ( Vitamintalent/Marketing-staffing-agencies ) operating from Los Angeles, San Francisco, Chicago, Boston, London, etc., providing companies with the right talent plus help them in managing creative teams, copywriters, web designers, etc. and placing job-seeking candidates in the best positions and help. For more information, visit Vitamintalent/What-we-do.

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