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Why Not Take A Poll Before Taking A Decision?
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It sounds simple enough to run an organization or business. The only thing you need to do is create value for your customers in a meaningful and unique way which can generate profit. To do this, the first thing you have to do is understand your customer better. Small business owners and entrepreneurs face some serious risks of failure when they don’t consult first with their target customers to validate the demand for a product, service, or idea before launching it. What they don’t realize is that validation is important before you make any critical decision, and this is where polls come in handy.
Customers – Lifeblood of Businesses
Around 400,000 new businesses are launched every year, but statistics revealed that about 47,000 of these end up shutting down. There are many reasons why businesses fail. However, with 66% of customers transferring to a different company because they no longer feel happy with a service, and 82% claiming that the business should have made an effort to retain them, there is no doubt that customer satisfaction is a crucial factor.
It is the reason why you need to have a regular assessment of your customer’s opinions, loyalty, and satisfaction, and use these factors to help you navigate your process of decision making. There are plenty of tools you can use to gather customer feedback, yet market research through the use of polls, when done correctly, remains to be the most effective option you’ve got.
Market Research and Online Polls
Market research gives business owners and entrepreneurs the chance to connect with an extensive number of prospect customers in an affordable and quick way. To have a successful online research, you need to decide first whether the audience you like to reach out is composed of existing or new customers. After that, come up with questions to ask and determine how you can reach out to people.
Online polls blend well the principles of conventional market research with the reach, affordability, and scale of the internet-based society. While customers get to enjoy interacting with the different brands online, merely 17 percent of market researchers make use of online polls as a part of their strategy.
It offers a large opportunity for you to stay ahead of the curve with the use of the internet to gather the feedback of your customers. Most people are now using the internet as a medium for communication. On the other hand, 60 percent of the population of the world should all enjoy an internet access by year 2020, combined with the increasing ubiquity of the existence of smartphones. On top of that, there is also a higher chance for people to respond when they can do faster on their devices. In addition, the unique features of mobile phones, like Geolocation, allow a more accurate collection of data.
Customer feedback is definitely paramount to the success of your business throughout its whole lifetime, and market research is the most ideal way of soliciting their input. The use of online polls as one of your tools for market research will let you validate your new product, business idea, or service, guide you in your internal decision making, make sure that your current customers are satisfied and happy, and come up with strategies to attract new ones.
John is a content crafter for PollDeep & loves to write about polls and survey. He will help you to understand you why it is important to link online polling with E-commerce Business.
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