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Top 7 Features And Benefits Of Magento For E-commerce Web Development

By Author: Johny Lins
Total Articles: 1

Magento is an e-commerce website building software mainly used to design shopping cart integration for online shopping websites. The shopping cart feature enables online payments, cart checkout, cataloguing, shipping and other related features on your e-commerce site. There are many open-source as well as commercial website development platforms in the market, including WooCommerce, Shopify, Prestashop, Opencart, etc. However, if you need to build a shopping cart software to be installed on your own server, you should go with Magento.

Magento is an open-source e-commerce CMS platform used by many online retail stores for easy and fast development of their shopping websites and apps. Magento is a feature-rich website management system that is known for its durability, easy customization and extensibility. Take a look at some more Magento features below.

Magento E-commerce CMS Features

1. Integrated Catalogue Management

Magento has the inbuilt feature for the successful adding and management of catalogue items for every business category. It provides support for virtual products, allows the editor to review, edit and delete user reviews, import and export products in batches, inbuilt customization options, support for digital products, inventory management, attribute sets, RSS feeds and more.

2. Flexibility

Magento is completely flexible to be modified according to the size and requirements of your particular business. It provides support to a number of extensions and edition-based solutions. Magento is also available in different variants such as Magento Go and Magento Enterprise to suffice the needs of different types of businesses. The customization and personalization features of Magento further add to the flexibility of this amazing website software.

3. Advertising Tools

One of the best benefits of using Magento in today’s competitive market is the existence of numerous marketing and advertising tools within the software. Some of these tools include promotional pricing for specific products, offers and deals, coupon distribution and usage monitoring, newsletters, polling, cross-selling of products, PPC landing page tools, URL tools, new product promotion tools, free shipping, price comparison and variation and more.

4. SEO Friendly

Magento is one of the most SEO friendly content management software out there. It has a special ‘Magento SEO’ feature that automatically identifies and resolves common SEO and search engine related issues for better optimization of your shopping website. Some of the features include page traffic optimization, generation of Google Sitemaps, landing page optimization, removal of duplicate content, etc.

5. Mobile Friendly Site

Magento is automatically customized for mobile users such that your website, products and catalogue appear in the mobile device as beautiful as on a desktop PC. Some of its mobile features include mobile HTML5 development, compatibility with all latest devices and browsers, user-friendly, media support and more.

6. Developer Friendly

Since Magento is open-source, it is regularly edited and maintained by thousands of developers across the world, and it is very easy to understand and work with.

7. Site Management

In addition to providing a customizable storefront and shopping cart, Magento also lets you design a beautiful website with the use of inbuilt themes and/or new Magento themes by external developers.

To conclude, Magento is definitely a nice choice when you are looking for a suitable platform to build your next shopping website.

SAG IPL is a Jaipur based Magento developer agency that provides development and design services to small businesses and enterprises all over the globe. Do reach us to know more about our services.

Visit My Website: SAG IPL

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