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A Demand For Bulk Sms In Fmcg Market Segment

By Author: Suresh Kumar
Total Articles: 20

Fast Moving Consumer Goods (FMCG) are quite popular goods that fulfill the need and requirements of the consumer on daily basis such as vegetables, skin care products, bakery, stationary, etc. FMCG also known as Consumer Packaged Goods (CPG) makes a strong market presence as the demand for everyday consumable products never goes down. Holding a demanding position in the market, the industry needs to frequently communicate with its target consumers, dealers, and retailers. If not communicated effectively, then there are several rival companies who are waiting for such an opportunity to attract the target consumers. Considering the growth and competition of the industry, Bulk SMS Company in Bhopal offers a great service in terms of expanding the communication network of the industry.
As the industry is related to the everyday needs of consumers, it demands to connect with so many people involved at every stage in the process from manufacturing to delivering finished goods to the consumer. As there is an intense competition, it is necessary to have constant communication among every contributor to the business. Therefore, hiring a Bulk SMS Company in Bhopal can turn to be the most effective decision in the way of marketing, advertising, and promoting the goods between both organized and unorganized market segments. FMCG industry is making the use of Bulk SMS services across the globe to spread the information in a single go. Bulk SMS is the most effective method of communication that saves time and is efficient as well making the brand presence more reliable, visible, and of course, trustworthy.
Why is Bulk SMS service important for the CPG industry?

For the reason that the industry has such a broad network of people to interact with on a 24*7 basis.
Be it dealers, vendors, customers, retailers, or employees, everyone is a part of the movement that a CPG company has to manage and balance to keep the wheels of growth and success keep running smoothly.
In the present competitive scenario, Bulk SMS Company in Bhopal offers a direct, precise and potent source for keeping the dealers, vendors, and customers informed about the product’s innovation and going-ons.
Vendors can product-wise create a database of potential customers.
Nowadays, customers want the information on demand and not through annoying frequent emails and calls. Thus, information on-demand via SMS is more effective as they don’t feel being annoyed with irrelevant information that they never wanted to have.
Market survivals can launch game, contest, or quiz around a product to enhance publicity and customer interaction.

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