Choosing Bulk Email Sender: Top 10 Questions You Should Ask

By Author: Jason Legg
Total Articles: 8
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Building your list, distributing email newsletters and grow sales with email marketing is the hottest sales lead generation trend on the web today.

Bulk Invoice Emailing is one of the most quick and cost effective yet tedious processes around. Some businesses choose to outsource their email marketing tasks while others run email campaigns in house.

To distribute email newsletters at your own computer how do you choose the best bulk email sender? Follow these tips to avoid spending your hard earned money for bad software.

Here are my top 5 questions to ask software selling company so you can reach your goals and benefit from email marketing:

1. Once I purchased software, are there monthly subscription costs? If you have to pay monthly, you'll get the same features and capabilities for document delivery for more money than if you paid one time only. Just an example, if you have a list of say 25,000 subscribers, you pay $149 per month using an email service provider. This makes $1788 per year vs. one-time fee of $349 for desktop bulk email sender software.

2. How many email addresses can I send ...
... the message to with your software? Ask the company about the list size limitation. If your mailing list is growing fast, you'll just waste your money if the program cannot work with large lists. And ask them if you need to upload your list to their server or database, or your list will be stored in-house on your own computer. It's important for your list privacy and safety.

3. Does your software have a built-in SMTP server? Ask this question if you don't have your own mail server you can send emails through and if you can't use your ISP SMTP settings due to email sending restrictions. It simply won't work for you if software does not support any other delivery method like Integration with Amazon SES API you could use instead or SMTP free delivery.

4. Is your program capable of processing bounce Email Invoicing?, for a bounce processing tool you'll have to spend more bucks if it's not, or as you can't afford sending to invalid email addresses do this tedious task manually. You care about your email sender reputation and email list validity. That's why ask the selling company if with their software you will be able to easily process bounce email messages and delete them from your list. Bounce processing capability must be present in any reputable software.

5. Does your software provide any kind of opt-in link? If you don't want to end up on blacklists after a couple of sent emails, never buy or harvest emails on the Internet. Ask the company if and how you will be able to collect opt-in recipients using their system. Probably they have some free tool or plug-in you can use to place a sign-up form on your website or blog. If it's possible, wonder how you will be able to send email newsletters to your subscribers. Is there an export option? Or to the subscribers' database on your server, is their software capable of connecting directly?

About The Author:-

We enable you to have automated bulk delivery of your invoicing, payslips, vendor pay advice , Document Delivery and more via e-mail, fax, SharePoint and FTP at a very cheap rate.

Businesses are under increasng pressure to find more efficient ways to communicate. Enter PDF-eXPLODE, an 'End-to-End' application. It will link to any business software via the Windows Print function.