123ArticleOnline Logo
Welcome to 123ArticleOnline.com!

ALL >> Web-Hosting >> View Article

Buying Long Domain Names? Is It Worth It?

By Author: sumit gadre
Total Articles: 54

The long held wisdom is that domain names should be short and memorable. Of course, it is great when you can get a short name that really works for your business but sometimes that is tough. So why not go for a longer one?

The idea that domain names must be short is not as valid as it once was. There are many successful web sites that have long domain names such as FreeCreditReport.com. This article will teach you when it is okay to buy a long domain name and why you would want to.

The Long and Short of Domain Names
Long domain names are a good way to go when your Web site is only going to generate traffic from online advertising such as Google's AdWords or natural search engine results. On the Internet people find your site by clicking on hyperlinks which already have your Web site's domain name typed in for them. So if you have a long domain name it is already there for your visitor and they do not have to remember it.

For example, suppose you own a Web Hosting Company and you specialize in offering cheap web hosting. Why not call your site CheapWebSiteHosting.com? It's long but it communicates a lot to the customer and perhaps even more valuable is that it will communicate important information to search engines about your site. How you ask?

Search engines use the words in your domain name as one method of discovering what your web site is about and they use that information to help determine where to rank you in the search results list. So if you have the words "cheap web site hosting" in your domain name then search engines will use that information to possibly rank you higher than a domain name that does not contain those words. So by naming your site "CheapWebSiteHosting.com" you have an advantage over SmithWebSiteHosting.com when people search the phrase "cheap web site hosting."

So, if your business is tightly focused on cheap hosting anyway you might as well use those words in your domain name if it means that search engines will match you better than those sites without those keywords in their domain name.

Domain Names in Mass Media
What about non-internet marketing? Are long domain names okay for radio or television? The answer is yes as long as it can be remembered. If you watch tv at all I'm sure you've seen ads for freecreditreport.com. That's a pretty long domain name considering not too long ago you needed to have a name like amazon.com or eBay.com to be viable. But even as I am writing this the domain name freecreditreport.com came to mind instantly. Thats a pretty good domain name for a long one. In our sample scenario, I would say that a site called cheapwebsitehosting.com will be remembered by people who have an interest in saving money on hosting. The key is to put together words in your domain name that flow naturally. "Cheap Web Site Hosting" is natural English. But WebSiteHostingCheap.com would almost certainly be a problem in the mass media.

So, should you go for a long domain name next time you buy a domain name? That will ultimately depend on whether you can get a short version that you find suitable and how important the slight edge in search engine results is worth to you. But at least you can keep these factors in mind you buy a domain name. You just may find that a long domain name is a reasonable way to go for your business.


For Dedicated Server Hosting Dubai &
Cloud Server Provider visit - Buzinessware -Middle East Cloud Specialists trusted leader since 2002 for on-demand managed Infrastructure-as-a-Service (IaaS) from Middle East Data Centers.

More About the Author

Sumit Gadre is a content writer for Buzinessware he experimented with various occupations: computer programming, web designing, But his favorite job is the one he’s now doing full time — writing

Total Views: 47Word Count: 626See All articles From Author

Web Hosting Articles

1. How Server Colocation Hosting Benefits A Business
Author: Floriyabenson

2. Powerful Linux Hosting Starting At $0.59 Per Month
Author: Martina Henderson

3. What Is Better Dedicated Server Hosting Or Cloud Hosting?
Author: Jitendra Raulo

4. The Key Elements Of A Performance Website In 2018
Author: DavisJMartin

5. Dedicated Server Company Offers Hosting At $25/mo
Author: Martina Henderson

6. 5 Reasons Your Site Needs Website Monitoring In 2018
Author: DavisJMartin

7. Why Is Website Monitoring Important For Your Business?
Author: DavisJMartin

8. Limitations Of Advertising On Mobile
Author: MichaelDavidWilson

9. 7 Things To Consider Before Moving Your Business To Cloud Technology
Author: Andrew Stevenson

10. How To Manage Website Downtime
Author: DavisJMartin

11. Linux Dedicated Server – A Server To Boost Business Performance
Author: Floriyabenson

12. 4 Essential Tips To Consider While Choosing The Web Host That's Right For You
Author: sumit gadre

13. Top 5 Reasons Why Your Site Needs Website Monitoring
Author: DavisJMartin

14. Benefits Of Outsourcing Wordpress Development Services To Ossmedia
Author: Brett Dawson

15. Web Host At A Look And Comparison
Author: Davis Butler

Login To Account
Login Email:
Password:
Forgot Password?
New User?
Sign Up Newsletter
Email Address: