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5 Ways In Which Customer Experience Is Influenced By Web Design

By Author: Joseph Symons
Total Articles: 32

The design of the website is the major factor that convinces a user to stay or to leave. If you want to have an effective marketing strategy, having in mind the importance of web design when it comes to winning visitors over and even turning them into clients will definitely bring the results you desire. If you really want to see just how much Website Design Winnipeg influences customer experience, it is enough just to take a look at the 5 ways that are listed below.

1. Appearance

Looks do count, at least when it comes to websites. It is highly important for your website to be attractive right from the start, so when a visitor sets his eyes on it, he will want to check it out and spend more time on it. What makes a website attractive? First of all, it should have a responsive design, allowing people to access it by using a wide variety of devices and still enjoy a great experience. Then there is parallax scrolling, which means to have two visual elements on the page that are overlapped and move at different speeds when the user is scrolling. You should also use big and bold fonts, the so-called hero images, which is a very large picture at the beginning of a text, and multimedia content, which means not just images, but also videos, interactive content, and more.

2. Professionalism

Your website works pretty much as a business card, telling people, through the way it looks, if your business is trustworthy and respectable. How to inspire professionalism you’re your website design? Make sure to display a culture page, which should include your company’s approach when it comes to daily processes and tasks, but also other things the company does that are not connected to work. Adding photos of your staff members and customer feedback and results also helps in showing that your business is reliable.

3. Clarity

In this case, clarity does not make reference to images. It means that your site’s visitors are able to find whatever they may be looking for quick and easy. This means to have a user-friendly navigation, which can come under the form of a drop-down menu, allowing the user to see the pages within a category by simply positioning their cursor on the category’s title, or breadcrumb navigations, which involves adding any clicked page on the navigation bar, allowing the user to go back to the previous pages easily.

4. Load time

No one wishes to waste time on a website that loads slowly. Time is a precious commodity these days so you need to make sure that your website loads fast. You can improve the loading time of your website by making your website development winnipeg implement features like the size of the used pictures is optimized, using high-resolutions .jpg images instead, the autoplay multi-media is removed, and the white space is used.

5. Conversions

If you don’t manage to have conversions, it would be like your business doesn’t even exist. Maybe you haven’t considered this before, but web design can influence conversion in a positive manner. While there are many ways web design can contribute to an improved conversion rate, there are a few that are more important than the rest. The color scheme you use, for instance, will help people notice or not your call to action, so use colors that stand out without being strident. Also, it would be great if you could follow the KISS principle, or “Keep It Simple, Stupid!”. This means that you should opt for a clean, simple, and easy to use design because a practical and easy to use website makes conversions more efficiently. And, use faces that can help people relate better to your business. While you can use any stock images you consider suitable in this case, it is always best to use high-quality images of your staff or team members.

Looking for an agency that can help you develop a website or promote your current website on the internet contact us at Web Magic Winnipeg for more Search Engine Optimization assistance.

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