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Asia: The New Frontier In The World Of Color Cosmetics
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The world of cosmetics is all about colors. Generally, customers choose cosmetics based on the color they love the most. Nowadays, colors are available in two varieties – dyes and pigments. The cosmetic colors give the customers more color options to make them look and feel great.
Dyes are typically organic colors and pigments are synthetic colors. These color types are basically chosen based on the color combination and the finish they require. Again, certain colors are selected based on the application in areas such as eyes, lips etc.
Certified colors are a must for cosmetics. For colors that are made from organic sources, certifications may not be required but compliance rules must be followed. Extreme care is taken to manufacture colors by established manufacturers.
Major color cosmetic manufacturers nowadays use organic or synthetic colors based on the preference of clients who generally want high-quality cosmetic colors. Cosmetic dyes and cosmetic pigments are used in the production of cosmetic colorants. Reputed color cosmetic & pigment manufacturers in India always adhere to the rules and regulations for producing cosmetic dyes in India.
Before proceeding, we must know about color cosmetics and the use of dyes in cosmetics. It is a fad. Basically, color cosmetic is all about dye or colorant. These colorants emphasize the quality of the cosmetics.
Dyes are important for the cosmetic industry. They help in providing the real color required in the cosmetic products such as lipsticks, nailpaints, blusher, colorpalettes etc. Generally, pigments are used to produce and achieve a perfect color shade in the products.
Some of the products in which Asia is leading are:
Dyes in cosmetics
Organic pigments for cosmetics
Oil soluble colors for cosmetics
Water soluble colors for cosmetics
Color solution for nail care
China spends $24 per person annually on personal care and cosmetics products, whereas South Korea and Japan spends $171 and $174 respectively. Recent study found that Asian consumers pay more attention to cosmetic colors and they also prefer a specific solution for each step of their beauty regimen.
Skin care products represent up to 40% of sales in some markets in 2016. But, as Korean and Indian TV and pop-stars dominate the culture; numerous young and professional women are experimenting with color cosmetics.
Asian men are also using both personal care and grooming products. Like women, they are also valuing
clear skin tone and experiment with color cosmetics, styling products, conditioners and colorants.
The main trends for 2017 where Asia is leading in the world of color cosmetics are:
Manicures and pedicures with an emphasis on bright colors, color-fast gels, textured, decorative coatings and crystals
Hair coloring products
Nail colors, nail-care products, artificial nails, soft nail gels
Color cosmetics, including long-lasting lip stick, cream-based eye shadows.
Overall, cosmetics is a very competitive industry with many branded and non-branded product variants available in the market. So, additives are added to cosmetic colors for creating some specialized cosmetics that have fluorescent colors, color-changing effect and glitter effect etc.
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