RSS (short for Really Simple Syndication) is the technology used to publish online content in web feed formats on most web sites such as podcasts, blog entries, or news headlines. An RSS document is also referred to as a "feed", or "web feed”. RSS feeds are used in online marketing so why not create your own content feed and even add an RSS feed to your web site. Here are some measures that one can do to make benefit out of RSS feeds.

First is to create interesting feeds and constantly update them. To attract users from subscribing to your feeds that they may find useful to them, think of ways on how you can keep their interests going. More subscribers means more money since you can ask them to pay for their RSS subscription. Unique content that can’t be found elsewhere is also one of the things that other users consider when subscribing to RSS feeds.

Second is to promote your RSS feeds. You can send RSS feeds through email messages as you may find it easier that any other medium. By doing so, you can reach your target market or potential customers in just a few clicks.

Third, make use of RSS advertising. You can also advertise through RSS feeds in the form of banner ads for example. You can also put paid links in the feed.

And lastly, you can add an rss feed to your web site or to your own blog site. If online users liked the way you presented your RSS feeds on your web site, they will frequently visit it as well. In addition, if your web site is frequently typed on search engines, it will help in increasing your search engine ranking. These feeds will also increase the traffic on your web site.